Brand Tone

Artisanal & Passionate, Authentic & Humble, Elegant & Timeless, Modern Heritage

Brand Values

• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Family & Legacy
• •Authenticity & Integrity
• •Customer Satisfaction

Best Practices

• •Emphasize Craftsmanship and Detail: Always highlight the handmade nature, the time invested, and the quality of materials. Use words like "meticulously crafted," "hand-shaped," "artisanal," and "heirloom quality."
• •Weave in the Personal Story: Subtly reference the brand's origin, the founder's passion, and the family connection. This adds authenticity and warmth.
• •Balance Heritage with Modernity: Use language that reflects both the traditional craft and the contemporary appeal of the hats. Phrases like "timeless yet modern," "classic reinvented," or "heritage craft for today's individual" can be effective.
• •Focus on Individuality and Expression: Speak to the customer's desire for a unique item that reflects their personality. Use terms like "one-of-a-kind," "bespoke," "your signature," and "express your story."
• •Maintain an Elegant and Refined Voice: Even when discussing the "rugged" aspects, the overall tone should remain sophisticated and respectful of the artistry involved. Avoid overly casual slang or hype. The language should mirror the premium quality of the product.

Social Perception

High-End & Desirable, Artistic & Unique, Respect for Tradition, Personal & Connected

Copy Examples

• •Memphis + Louie: Crafted by Hand, Worn with Soul. More than a hat, it's a chapter of your story, meticulously shaped from the finest Portuguese beaver felt. Experience the legacy of true craftsmanship.
• •From our hands to your head. Each Memphis + Louie hat is a 12-hour journey of passion, precision, and pure dedication to a timeless craft. Discover the difference tradition makes. #MemphisAndLouie #HandcraftedHats #ArtisanMade #TimelessStyle
• •The [Hat Name] - where rugged heritage meets modern refinement. Individually blocked, shaped, and finished to your exact vision. This isn't just headwear; it's an heirloom in the making.
• •Named for my sons, built on a passion. Memphis + Louie was born from a desire to revive a century-old art form, one hat at a time. Each piece is a testament to family, dedication, and the enduring beauty of things made well.
• •Begin your bespoke hat journey. Let's create a Memphis + Louie original that speaks your language, designed to be treasured for generations. Book your consultation.