Tono de Marca

Sentimental, Youthful, and Approachable

Valores de Marca

• •Personal Connection
• •Nostalgia & Memory
• •Quality & Craftsmanship
• •Customer-Centricity

Mejores Prácticas

• •Lead with Emotion, Support with Logic: Always start your copy with the emotional benefit (e.g., 'Capture a memory,' 'Relive a moment'). Follow up with the logical features (e.g., 'high-quality acrylic,' 'fast shipping').
• •Create a 'Word Bank': Develop a list of on-brand words and phrases (e.g., moment, memory, keepsake, special, soundtrack, unique, heartfelt, celebrate) and a list of words to avoid (e.g., cheap, product, commodity, generic).
• •Speak Like Your Audience: Use language, emojis (✨, ❤️, 🎁, 🥺), and cultural references that your target demographic (young adults) uses naturally. Monitor comments and DMs to stay current.
• •Turn Features into Sentimental Benefits: Instead of saying 'Customizable Spotify Code,' say 'A code that plays your song instantly.' Instead of 'Durable Acrylic,' say 'A memory designed to last a lifetime.'
• •Amplify Your Community's Voice: Consistently integrate user-generated content and customer testimonials into your marketing. Re-sharing a customer's happy post is the most authentic way to reinforce your brand's tone and values.

Percepción Social

The public and its customers perceive Memory Drip SG as a trusted and go-to source for heartfelt, personalized gifts. The brand is seen as reliable, creative, and highly effective at delivering an emotional product, successfully positioned as a specialist in music-related and memory-based presents in Singapore.

Ejemplos de Copy

• •Headline: The Soundtrack to Our Story. ✨ Body: That one song. The one that played on your first date, the one you danced to in the kitchen, the one that’s truly *yours*. Turn it into a beautiful keepsake that lasts forever. Tag your special someone. ❤️ #MemoryDripSG #AnniversaryGift #CoupleGoals
• •Video shows hands carefully placing a custom plaque into a box with trending gentle music in the background On-screen text: 'Packing an order for someone who wants to surprise their best friend with their favorite song. 🥺 This is your sign to get your BFF a gift they'll never forget.' #CustomGift #GiftIdeas #BFFGift #SmallBusiness
• •Headline: Don't Just Give a Gift. Give a Memory. Sub-headline: Capture your favorite song, photo, and moment on a custom plaque. The perfect personalized gift for any occasion. Shop now.
• •Headline: The Birthday Gift They Won't See Coming. Body: Tired of the same old boring gifts? Make their day unforgettable with a custom music plaque from Memory Drip. Choose their favorite song and a special photo to create a unique gift that’s straight from the heart. Fast Singapore delivery! Call to Action: Design Yours Now
• •Subject: Say It With a Song This Valentine's Day 🎶❤️ Body: Flowers wilt and chocolates get eaten, but a memory lasts forever. This Valentine's, give the gift of your special song. Our custom music plaques are a beautiful, lasting reminder of the soundtrack to your love. Order by [Date] to get it in time for the big day!