Brand Tone

sentimental, warm, and elegant

Brand Values

• •Preservation of Memories
• •Quality Craftsmanship
• •Emotional Connection
• •Personalization & Uniqueness
• •Timelessness

Best Practices

• •Embrace Emotional Language: Use words that evoke feelings of warmth, nostalgia, love, and joy. Focus on the why behind preserving memories, not just the what (the album).
• •Maintain Elegance and Sophistication: Choose refined language that reflects the quality of the products. Avoid overly casual slang or jargon unless a specific campaign calls for a slight, temporary shift.
• •Focus on Storytelling: Frame the albums as vessels for stories. Encourage customers to think about the narratives their photos tell and how a Memorlane album can help preserve and share them.
• •Highlight Quality and Craftsmanship Subtly: Weave in mentions of materials and the care taken in creating the albums, reinforcing their value as lasting keepsakes without being overly technical.
• •Speak Directly to Aspirations: Connect with the customer's desire to create lasting legacies, beautiful homes, and meaningful connections through their cherished photographs. Position the albums as an investment in these aspirations.

Social Perception

Positive Sentiment, Gift-Worthy, High-Quality Association, Niche Focus, Aspirational

Copy Examples

• •Headline for a Wedding Album Promotion: "Hold Every Vow, Every Laugh, Every Tear. Your Forever Starts Here. Discover the Wedding Collection by Memorlane."
• •Instagram Caption for a Family Album: "From tiny footprints to milestone moments, some stories deserve more than a scroll. Keep them close, keep them real. #MemorlaneMemories #FamilyHeirloom"
• •Email Subject Line for a New Collection: "Introducing Timeless Keepers: New Arrivals to Cherish Your Story."
• •Product Description Snippet (Personalized Album): "Crafted with care, personalized with love. Your moments, beautifully bound. Create a unique Memorlane album today and tell your story, your way."
• •Facebook Ad Copy: "Don't let precious memories fade in the digital ether. Give them a beautiful home. Memorlane albums – because some moments are meant to be held onto forever."