Brand Tone

Sentimental & Heartfelt, Friendly & Approachable, Quality-Focused, Appreciative

Brand Values

• •Preserving Memories
• •Personalization & Customization
• •Quality Craftsmanship
• •Customer Satisfaction
• •Simplicity & Ease of Use

Best Practices

• •Focus on Emotion: Always connect the product back to the feelings and memories it represents (e.g., joy, love, nostalgia, connection). Use words that evoke these emotions.
• •Keep it Simple and Clear: Ensure the language is easy to understand, avoiding jargon. The ordering process is simple, and the copy should reflect that ease.
• •Emphasize Quality and Care: Regularly mention the "handmade" aspect, "exceptional quality," and "satisfaction guarantee" to build trust and reinforce product value.
• •Use User-Generated Content (Stories/Quotes): Incorporate positive customer testimonials and stories (with permission) into marketing materials to showcase genuine experiences and build social proof. The website already does this well.
• •Maintain a Warm and Personal Voice: Address the customer directly (using "you" and "your"). Write as if you're helping a friend preserve something precious.

Social Perception

Positive Customer Experiences, Giftable & Meaningful, Trustworthy, Limited Broader Social Buzz

Copy Examples

• •Headline: "Your Phone is Full of Memories. Your Fridge Should Be Too." Body: "Don't let those precious moments stay hidden on your camera roll. Transform your favorite photos into beautiful, high-quality magnets. Easy to create, a joy to behold. Upload your memories today!"
• •Social Media Post: "Remember that laugh? That sunset? That furry friend? Keep those smiles close with custom photo magnets. Handmade with love, just for you. ✨ What memory will you magnetize first? #MemoriesToMagnets #PhotoGifts #CherishedMoments"
• •Product Description Snippet: "Crafted with care in the USA, each magnet is a tiny treasure trove of your happiest times. Our simple upload process means your memories go from screen to stunning magnet in just a few clicks. Quality you can see, memories you can touch."
• •Email Subject Line: "Turn Your Favorite Photos into Lasting Keepsakes 🖼️" Email Body Snippet: "Life's special moments deserve to be seen every day. With MemoriesToMagnets, your cherished photos become vibrant, durable magnets – perfect for your fridge, a thoughtful gift, or a daily dose of joy. It’s simple, personal, and a beautiful way to remember."
• •Ad Copy (Short): "Photo Magnets Made Easy. High Quality. Your Memories. Satisfaction Guaranteed. Shop MemoriesToMagnets.com!"