Brand Tone

sentimental, heartfelt, and celebratory. It aims to be warm, personal, and inspiring

Brand Values

• •Meaningful Connections: Helping people commemorate and celebrate important relationships and moments.
• •Personalization & Uniqueness: Offering products that are deeply personal and one-of-a-kind.
• •Quality & Craftsmanship: Providing high-quality prints that customers can cherish.
• •Celebration of Memories: Enabling customers to capture and display their most treasured memories.
• •Thoughtfulness & Gifting: Positioning their products as ideal thoughtful gifts for loved ones.

Best Practices

• •Focus on "You" and "Your": Center the language around the customer and their experiences, memories, and loved ones. Make it personal.
• •Use Evocative and Emotive Language: Employ words that trigger feelings of love, joy, nostalgia, and connection (e.g., "cherish," "celebrate," "unforgettable," "heartfelt," "special").
• •Tell a Story (or Encourage Storytelling): Frame the products as tools for capturing and telling personal stories. Use questions to prompt customers to reflect on their own meaningful moments.
• •Highlight the "Why," Not Just the "What": Emphasize the emotional benefit and the meaning behind the gift, rather than just the physical product features (though quality should be mentioned).
• •Maintain a Warm and Approachable Voice: Avoid overly technical jargon or a stiff corporate tone. Write as if you're genuinely excited to help someone create a special memento. Ensure consistency across all touchpoints – website, social media, email, and customer service.

Social Perception

a go-to source for unique and heartfelt gifts. The brand is probably seen as one that understands the importance of special occasions and helps customers express their feelings through tangible, lasting keepsakes. If customers are satisfied, the perception would be that of a reliable provider of beautiful, customized mementos. The focus on clean aesthetics also likely contributes to a perception of a modern and quality-conscious brand.

Copy Examples

• •Capture the moment that changed everything. A personalized star map from MemoraPrinted – where your memories shine brightest. Design yours today and hold onto forever.
• •Remember the night you met? The day you said 'I do'? Keep those stars aligned forever. Our custom star maps are the perfect way to celebrate your unique love story. Gift a universe of memories.
• •Welcome to the world, little one. Mark their arrival with a beautiful birth poster, capturing the details of their first precious day. A timeless keepsake for a lifetime of love. Create your MemoraPrinted poster now.
• •That city where your heart resides? Keep it close. Our custom city maps beautifully frame your favorite places and cherished travel memories. Where will your MemoraPrinted map take you?
• •Under these stars, our journey began. ✨ So grateful for every moment and for this beautiful reminder from @memoraprinted of where it all started. What memory would you map? #MemoraPrinted #StarMap #AnniversaryGift #LoveStory #PersonalizedGift #MakingMemories