Brand Tone

Sentimental and Heartfelt, Personal and Intimate, Inspirational and Affirming, Youthful and Approachable

Brand Values

• •Meaningful Connections
• •Individuality and Self-Expression
• •Love and Affection
• •Craftsmanship and Quality
• •Faith and Positivity (Subtly)

Best Practices

• •Always Lead with Emotion: Start by thinking about the feeling you want to evoke. Whether it's love, nostalgia, joy, or comfort, let that emotion guide your word choices. Focus on "why" the product matters, not just "what" it is.
• •Embrace Storytelling: Use "Wear Your Story" not just as a tagline, but as a copywriting philosophy. Frame product descriptions and social media posts around the potential stories and memories the jewelry can represent or create. Encourage user-generated stories.
• •Use Inclusive and Affirming Language: Reflect the "I am beautiful" essence of the brand name. Write copy that makes people feel good about themselves and their relationships. Be warm, inviting, and positive.
• •Maintain a Personal Touch: Even in general announcements, try to make the copy feel like it's speaking to an individual. Use "you" and "your" frequently. Highlight the handmade and personalized aspects of the products to reinforce this intimacy.
• •Keep it Authentic and Relatable: Avoid overly formal or corporate language. Use a conversational style that resonates with a digitally native audience. Share genuine customer stories (with permission) to build trust and relatability.

Social Perception

Highly Positive, Gift-Oriented, Trustworthy, Emotionally Resonant, Innovative and Unique

Copy Examples

• •Headline: Keep Your Promise Close. Our new *Itinatangi* Morse Code Duo is more than jewelry; it's a silent vow, beautifully beaded. Wear your commitment. #MemooiPH #WearYourStory #MorseCodeLove
• •Instagram Post: That feeling when a tiny charm holds a universe of memories. ✨ Our Custom Photo Disc Pendant lets you carry your most cherished moments, always. Who would you wear close to your heart? Tag them below! #Memooi #PersonalizedGifts #MemoryKeepers
• •Facebook Ad: From "Happy Anniversary" to "Just Because," say it with something truly unique. Memooi's custom engraved pieces turn everyday jewelry into heartfelt treasures. Design yours today and tell your story, your way. #MemooiPH #CustomJewelry #GiftIdeasPH
• •Product Description Snippet (for a new couple's bracelet): Entwined. Enduring. Express your unbreakable bond with our new 'Tadhana' (Destiny) interlocking bracelets. Crafted with love, personalized with your initials. Because some stories are meant to be worn together. #MemooiCouple #DestinedForYou #PersonalizedLove
• •Email Subject Line: A Little Sparkle, A Lot of Heart – Discover Gifts That Speak Volumes at Memooi. Email Body Snippet: At Memooi, we believe jewelry should be more than just an accessory; it should be a whisper of love, a holder of memories, a tiny celebration of you. Find a piece that tells your unique story or gift one that will be treasured forever.