Brand Tone

friendly, enthusiastic, and approachable

Brand Values

• •Quality & Craftsmanship
• •Well-being & Personal Growth
• •Eco-Consciousness & Sustainability
• •Customer Connection & Joy
• •Passion & Authenticity

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics of your brand's tone (e.g., "Friendly, not silly"; "Enthusiastic, not overwhelming"; "Knowledgeable, not preachy"). Include "do's and don'ts" with examples specific to Melt In Essence. This serves as a quick reference for anyone creating content.
• •Use "We" and "You" for Connection: Consistently use "we" to refer to the brand (emphasizing the small team/personal touch) and "you" to address the customer directly, fostering a conversational and inclusive feel.
• •Incorporate Storytelling & Emotion: Share the "why" behind scents or collections, connect products to feelings (relaxation, joy, comfort), and continue sharing the founder's journey or passion. This reinforces authenticity and the well-being value.
• •Maintain a Consistent Level of Enthusiasm (with Emojis where appropriate): While the platform may dictate formality (e.g., TikTok more casual than a formal announcement), the underlying positive and enthusiastic energy should remain. Use emojis thoughtfully to enhance this on social media but perhaps more sparingly in website copy.
• •Regularly Review and Audit Content: Periodically review all customer-facing copy (website, social media, emails) to ensure it aligns with the defined brand tone and values. This helps catch any inconsistencies that may have crept in and ensures the messaging remains cohesive as the brand evolves.

Social Perception

positive

Copy Examples

• •✨ Get ready to transform your sanctuary! ✨ Introducing our NEW 'Serene Bloom' wax melt, handcrafted with love and the purest essential oils to bring a wave of calm to your day. 🌱 Eco-friendly, vegan, and designed to help you unwind and embrace your inner peace. What scent helps you find your zen? Share below! #MeltInEssence #HandmadeHappiness #WellbeingJourney #NewCollection #EcoFriendlyLiving
• •Tired of mass-produced scents? 😔 At Melt In Essence, every wax melt is a mini masterpiece, hand-poured in small batches right here in the UK. We use only the finest, cruelty-free ingredients because you deserve luxury that aligns with your values. ✨ Discover the difference quality makes. Shop now and let your home tell a story of pure fragrance. [Link to Shop] #ArtisanalScents #LuxuryWaxMelts #SupportSmallUK #HandmadeWithLove #MeltInEssence
• •Hello [Customer Name], This month, we're focusing on the power of scent to uplift and inspire. Our 'Focus & Flow' wax melt is more than just a fragrance; it's an invitation to create moments of clarity and productivity in your busy life. 🌿 Let Melt In Essence be a small part of your journey to a more balanced you. Explore our wellness-inspired collection today! [Link to Collection] #ScentYourWellbeing #PersonalGrowth #MindfulMoments #MeltInEssence
• •Watch the magic happen! ✨ Pouring our dreamy 'Island Social' wax melts today. 🥥🍍 Get those good vibes melting! #WaxMeltPouring #Satisfying #HandmadeUK #SmallBiz #MeltInEssence #HomeFragrance
• •Create your cozy haven with Melt In Essence. Our artisanal wax melts, like this 'Calm Serenity' blend, are designed to infuse your space with tranquility and warmth. Handmade, eco-friendly, and utterly captivating. Perfect for those quiet moments of self-care. ✨ Shop the feeling. #HomeFragrance #CozyHome #WaxMeltsUK #HandmadeDecor #SustainableLiving #MeltInEssence