Brand Tone

Empowering & Inspirational, Bold & Unapologetic, Community-Focused & Inclusive, Authentic & Real, Culturally Aware & Street-Savvy

Brand Values

• •Empowerment (especially Female Empowerment)
• •Self-Expression & Individuality
• •Community & Unity
• •Social Justice & Activism
• •Authenticity & Purpose
• •Accessibility

Best Practices

• •Lead with Empowerment: Every piece of copy, from product descriptions to social media captions, should aim to uplift and inspire confidence in the audience. Use strong, affirmative language.
• •Embed the "Why": Don't just describe the product; communicate the message or value behind it. Connect the design to a feeling, a stance, or a community ideal.
• •Speak Authentically: Use a voice that is relatable and genuine. Incorporate street-savvy language where appropriate but always maintain clarity and impact. Avoid overly corporate or generic phrasing.
• •Foster Inclusivity: Ensure language and imagery reflect the diverse community the brand serves and aims to build. Celebrate individuality in all its forms.
• •Be Bold and Direct: Don't shy away from strong statements or calls to action that align with the brand's unapologetic stance. Use declarative sentences and impactful words.

Social Perception

A Visionary and Trailblazer, Authentic and Purpose-Driven, Stylish and Culturally Relevant, Empowering, High Quality & Unique

Copy Examples

• •Headline: OWN YOUR THRONE. Body: Rule your world, your way. Our latest collection is for the queens rewriting the rulebook. Wear the crown. Be the power. #MelodyEhsani #UnapologeticallyYou
• •Headline: MORE THAN APPAREL. IT'S ARMOR. Body: Each piece is a statement. A VIBE. Designed with a message, crafted for the fearless. Step out in ME. and let your voice be seen. #DesignWithPurpose #StreetwearRevolution
• •Headline: FIND YOUR FREQUENCY. Body: In a world full of noise, tune into you. The ‘Vibrate Higher’ sweatsuit – because your energy introduces you before you even speak. #GoodVibesOnly #MelodyEhsaniStyle
• •Headline: COMMUNITY IS OUR SUPERPOWER. Body: We're not just building a brand; we're building a global sisterhood. Tag a woman who inspires you to be bold. #MECommunity #WomenSupportingWomen
• •Headline: DON'T JUST FOLLOW THE TREND. BE THE MOVEMENT. Body: Your style is your story. Make it loud. Make it true. Make it ME. Shop the new drops – designed for those who lead. #MelodyEhsani #BeTheMovement