Brand Tone

Playful & Vibrant, Fashion-Forward & Stylish, Conscious & Responsible, Approachable & Youthful, Confident & Unique

Brand Values

• •Sustainability
• •Innovation
• •Fashion & Design Excellence
• •Comfort & Quality
• •Self-Expression & Art

Best Practices

• •Embrace Playful Language: Use lively, positive, and engaging words. Don't be afraid to incorporate a touch of whimsy or fun, especially when talking about colors, designs, and the joy of wearing Melissa shoes.
• •Highlight "Fashion with a Conscience": Consistently weave in the brand's commitment to sustainability, vegan materials (Melflex™), and ethical practices. This should feel authentic and integral to the brand's identity, not an afterthought.
• •Speak to Individuality and Self-Expression: Encourage customers to see Melissa shoes as a way to express their unique style. Use empowering language that celebrates creativity and confidence.
• •Maintain Visual-Verbal Harmony: Ensure the copy complements the vibrant, artistic, and often colorful imagery used in Melissa's branding. The tone of the text should match the feel of the visuals.
• •Stay True to the "Art, Fashion, Design" DNA: Reference the brand's heritage of collaborating with artists and designers. This reinforces Melissa's position as an innovative and design-led brand, appealing to those who appreciate creativity and unique aesthetics.

Social Perception

Generally, Melissa shoes are well-regarded for their distinctive style, comfort, and the pleasant scent of the Melflex™ material. The brand is seen as fashionable and innovative. Its commitment to sustainability and veganism is increasingly recognized and appreciated by consumers in Vietnam. Collaborations with famous designers add to its aspirational appeal.

Copy Examples

• •Headline: Step into Joy. Step into Melissa. Body: Discover shoes that are as kind to the planet as they are to your feet. Our 100% recyclable Melflex™ designs bring vibrant style and conscious comfort to your every day. #MelissaShoesVN #SustainableStyle #VeganFashion
• •Headline: Art You Can Wear. Style That Speaks. Body: More than just shoes, Melissa is a statement. Explore our latest collaborations and iconic designs that blend avant-garde fashion with playful creativity. What will your Melissas say about you today? #MelissaStyle #FashionForward #DesignInnovation
• •Headline: Good for Your Soles, Great for Your Soul. Body: Feel the difference with Melissa. Our vegan, Melflex™ shoes offer cloud-like comfort and a signature sweet scent, all while championing a brighter, more sustainable future. Shine inside and out! #MelissaCares #EthicalFashion #PlayfulComfort
• •Headline: Make a Splash (Responsibly!). Body: Rainy days? No problem! Melissa shoes are not just waterproof and stylish, they’re also 100% recyclable. Dance in the rain knowing you’re making a difference. #MelissaEveryday #ConsciousChic #VietnamStyle
• •Headline: Mini Melissa: Big Fun, Kind Materials. Body: For the little trendsetters! Our Mini Melissa collection brings all the fun, color, and comfort of Melissa, crafted with the same eco-friendly, vegan Melflex™. Happy feet, happy planet! #MiniMelissaVN #KidsFashion #SustainableKids