Brand Tone

Passionate & Expressive, Authentic & Personal, Professional & Accomplished, Introspective & Thought-Provoking, Appreciative & Engaging

Brand Values

• •Artistic Integrity & Originality
• •Creativity & Expression
• •Quality & Craftsmanship
• •Connection & Storytelling
• •Growth & Evolution

Best Practices

• •Develop a Brand Voice Guide: Even a simple one outlining key tone characteristics (e.g., 'passionate,' 'authentic,' 'professional'), preferred vocabulary, and things to avoid can ensure consistency across all communications.
• •Always Write from the Artist's Perspective (or a very close 'we' if managed by a small, intimate team): Use 'I' and 'my' when sharing personal thoughts, processes, and inspirations. This reinforces authenticity and the personal connection to the art.
• •Balance Professionalism with Passion: While showcasing accomplishments and maintaining a professional demeanor (especially on the website and in formal announcements), always let the genuine passion for art shine through. Avoid overly corporate or sterile language.
• •Focus on Storytelling and Emotion: Art is an emotional and narrative medium. Copywriting should reflect this by telling the stories behind the pieces, explaining inspirations, and evoking the feelings the art is intended to convey.
• •Be Consistent Across All Platforms: While the format might change (e.g., Instagram captions are often shorter than blog posts), the core tone and values should remain consistent whether it's a social media update, website copy, email newsletter, or artist statement. Regularly review content to ensure it aligns.

Social Perception

Talented & Skilled Artist, Distinctive Style, Professional & Dedicated, Relatable & Approachable (through social media), Valued New Zealand Artist

Copy Examples

• •Instagram Post (Showcasing a new piece): Lost in the layers and light of this new piece, 'Whispers of the Wild.' Each brushstroke felt like a conversation with the canvas, exploring the untamed beauty that inspires me. What do you feel when you look at it? Thrilled to share this journey with you. #MelissaSharplinArt #ContemporaryPainting #OilOnCanvas #NZArtist #ArtisticExpression
• •Website 'About' Page Snippet: Driven by an insatiable need to translate emotion and narrative onto canvas, I explore the interplay of light, color, and form. My studio is more than a workspace; it's a sanctuary where ideas breathe and paintings come to life, each piece a chapter in an ongoing visual dialogue. I invite you to step into my world.
• •Facebook Post (Announcing an exhibition): So excited to announce my upcoming solo exhibition, 'Chromatic Souls,' at [Gallery Name] from [Start Date] to [End Date]! It's been an incredible journey bringing these new works to fruition, and I can't wait to share them with you all in person. Thank you for your continued support – it means the world. Hope to see you there! #ArtExhibition #MelissaSharplin #NZArt #ContemporaryArt #GalleryShow
• •Product Description (for an art print in the shop): Bring the vibrant energy of 'Coastal Dreams' into your space with this archival quality giclée print. Capturing the subtle nuances and rich textures of the original oil painting, this piece invites a moment of contemplation and connection with the serene power of the coast. Limited edition, signed and numbered.
• •Email Newsletter Snippet (to subscribers): A peek from the studio this week: I'm currently immersed in a series exploring [briefly mention theme], pushing my boundaries with [mention a technique or color palette]. It's a challenging yet exhilarating process. Thank you for being part of this artistic adventure. Your interest and support fuel my passion every day.