Brand Tone

Informative, Wellness-Focused, Approachable, Authentic, and Aesthetically Pleasing

Brand Values

• •Quality
• •Well-being
• •Sustainability & Ethical Sourcing
• •Passion
• •Aesthetic Appeal
• •Trustworthiness

Best Practices

• •Explore our collection using descriptive words that evoke sensory experiences and the care put into each blend.
• •Highlight the 'handcrafted in Australia' aspect.
• •Ensure the underlying message remains consistent across all platforms.
• •Maintain a balance between informative content and engaging, modern content, especially on platforms like TikTok.
• •Emphasize the ethical sourcing and organic ingredients in a way that feels authentic and not overly promotional.

Social Perception

An emerging brand with a growing presence, perceived as trustworthy, authentic, and aesthetically pleasing, particularly among those interested in wellness and ethical products.

Copy Examples

• •"Nurture your mind, body, and soul with our exquisite Wellness Tea range."
• •"Savor the finest organic ingredients, handcrafted in Australia with passion and care."
• •"Brew the perfect cup and elevate your well-being. #TeaTime #WellnessVibes"
• •"Discover the art of tea with our expert brewing guides and tips."
• •"Ethically sourced, organically grown, and lovingly blended for your enjoyment."