Brand Tone

Personal and Passionate, Warm and Inviting, Artisanal and Quality-Focused, Inspirational and Aspiring (yet accessible)

Brand Values

• •Passion
• •Quality
• •Resilience and Authenticity
• •Connection and Joy
• •Sustainability and Ethics

Best Practices

• •Share personal anecdotes or inspirations where appropriate to maintain authenticity.
• •Use descriptive language that appeals to the senses.
• •Avoid overly formal or impersonal language.
• •This reinforces the brand's unique identity and values of resilience and authenticity.
• •Highlight the high-quality ingredients and meticulous attention to detail in every creation.

Social Perception

Authentic and Relatable, Knowledgeable and Skilled, Inspirational, Trustworthy. Customers and followers probably see "Mel at Home" as a source of high-quality recipes, beautiful lifestyle inspiration, and premium homemade goods like cookies that are made with care and excellent ingredients.

Copy Examples

• •Mel at Home is more than a brand; it's a story of passion, resilience, and the joy found in life's simple pleasures.
• •From cherished family recipes to carefully curated homewares, every creation is infused with a love for quality and a desire to make your home even more beautiful.
• •My book, 'Bundt,' is filled with not just recipes, but the passion and tips I've gathered over years of baking.
• •This month, I'm sharing [briefly mention new recipe/product/story] and a little piece of my heart.
• •Find the full recipe on the blog – link in bio!