Brand Tone

Empathetic & Authentic, Educational & Informative, Positive & Uplifting, Approachable & Friendly, Playful & Cheeky, Conscious & Responsible

Brand Values

• •Health & Wellbeing
• •Transparency
• •Accessibility
• •Education & Awareness
• •Community & Connection
• •Giving Back
• •Inclusivity
• •Enjoyment

Best Practices

• •Anchor in the Founder's Story: Regularly weave in the 'why' behind the brand – the personal experience with melanoma and the mission to help others. This ensures authenticity and empathy remain central.
• •Balance Education with Engagement: While providing factual information about sun safety and ingredients is crucial, deliver it in an accessible, friendly, and sometimes playful way, especially on platforms like TikTok.
• •Embrace 'Punny' & Positive Language: Continue using signature phrases like 'Protect Your Rind' and 'One in a Melan.' Keep the overall tone optimistic and empowering, focusing on the joy of being outdoors safely.
• •Prioritize Transparency and Honesty: Clearly communicate product benefits, ingredient choices, and the brand's commitment to giving back. Avoid hype and maintain a trustworthy voice.
• •Adapt to the Platform, Maintain the Core: While the expression might vary slightly (e.g., more playful on TikTok, more visually serene on Instagram), the core values of empathy, education, and conscious protection should shine through consistently across all channels.

Social Perception

Trustworthy & Purpose-Driven, High-Quality Products, Engaging & Relatable, Positive Customer Experience, Supportive of a Cause

Copy Examples

• •Headline (Empathetic & Educational): More Than Just Sunscreen. It's Your Daily Armor, Inspired by a Survivor's Journey. Protect Your Rind, Lovingly. #MelanStory #SunCareWithAPurpose
• •Instagram Post (Positive & Engaging): Sunshine on your mind? ☀️ We get it! Soak up those good vibes, worry-free. Our lightweight, reef-safe SPF is here to keep your skin happy and protected. What adventures are you planning? #ProtectYourRind #MelanSuncare #DailySPF
• •TikTok Video Idea (Playful & Educational - 'Burned and Learned' Style): Visual: Quick cuts of someone forgetting sunscreen and looking slightly red, then happily applying Melan Suncare. Voiceover (upbeat, slightly cheeky): Thought that 'quick 5 minutes' in the sun wouldn't count? 🦀 Been there, got the t-shirt (and the burn!). Lesson learned: Every ray matters! Protect Your Rind with Melan – feels like skincare, protects like a superhero. #BurnedAndLearned #MelanSuncare #SPFisYourBFF
• •Product Description Snippet (Conscious & Informative): Our SPF 30 Lotion isn't just about powerful sun protection; it's a promise. Crafted with clean, vegan ingredients like soothing Rosemary + Basil, and free from PEGs and silicones. Because what you put on your skin matters. Protect consciously. #CleanSunscreen #ReefSafe #OneInAMelan
• •Email Subject Line (Approachable & Benefit-Driven): Hey Sunshine! 👋 Ready for Effortless, Non-Greasy Protection?