Brand Tone

Emotional & Sentimental, Caring & Reassuring, Personal & Relatable, Celebratory, Gift-Oriented & Appreciative

Brand Values

• •Memory & Nostalgia
• •Personalization & Uniqueness
• •Quality & Craftsmanship
• •Family & Parenthood
• •Support & Connection

Best Practices

• •Emphasize Emotion: Use words that evoke feelings of love, tenderness, joy, nostalgia, and the preciousness of time. Connect with the emotional journey of parenthood.
• •Focus on "Keepsake" & "Memory": Consistently highlight the product's role as a lasting memento and a way to preserve precious memories of a baby's birth.
• •Use Warm and Personal Language: Adopt a friendly, caring, and relatable tone. Phrases like "we know," "we understand," or directly addressing "your little one" can help build connection. Reinforce the "from parents for parents" ethos.
• •Highlight Uniqueness and Personalization: Stress the custom-made, 1:1 scale, and personalized aspects of the pillows, making each one feel special and individual.
• •Maintain Visual & Verbal Consistency: Ensure that the language used in all communications (website, social media, ads) aligns with the warm, sentimental, and high-quality visual branding seen on their Instagram and product photography.

Social Perception

Positive & Heartwarming, Trusted Gift Source, Community-Oriented (Potentially), Innovative Keepsake Provider

Copy Examples

• •Headline: Tiny Hands, Big Memories. Keep Them Close Forever. Body: Remember just how small they were? Our 1:1 scale Birth Pillows capture that fleeting magic, handcrafted with love to be a treasured keepsake for years to come. Personalize yours today and hold onto those precious first moments.
• •Headline: The Gift That Says More Than Words. Body: Celebrate their arrival with a truly unique and heartfelt present. A Mein Babykissen, personalized with baby’s own birth details, is more than a gift – it’s a beautiful reminder of an unforgettable beginning.
• •Headline: From Our Nursery to Yours: A Pillow Full of Love. Body: As parents, we know how quickly they grow. That’s why we lovingly create each Mein Babykissen to the exact size and weight of your newborn, a tangible memory to cherish as they take their first steps and beyond.
• •Headline: More Than a Pillow, It’s a Piece of Their Story. Body: Every stitch, every detail, every personalized touch on a Mein Babykissen tells a tale of love, birth, and the incredible journey of family. Create a timeless memento that will be treasured for a lifetime.
• •Headline: Hold Onto the Wonder. Body: The day they arrived, the world changed. Our personalized Birth Pillows are a tender way to remember their perfect littleness, an heirloom of joy for your family. Design your unique keepsake now.