Brand Tone

aspirational, sentimental, and empowering

Brand Values

• •Personal Empowerment & Self-Expression
• •Meaning & Sentiment
• •Craftsmanship & Quality
• •Ethical Sourcing & Sustainability
• •Individuality & Uniqueness

Best Practices

• •Emphasize "Your Story": Consistently weave the narrative of personal journeys, self-expression, and individuality into product descriptions, social media captions, and all brand communications.
• •Use Evocative & Emotional Language: Employ words that inspire feelings of hope, strength, joy, peace, wisdom, and self-belief. Focus on the "why" behind the jewelry, not just the "what."
• •Highlight Symbolism & Intention: Clearly explain the meaning and inspiration behind collections and individual pieces, connecting them to themes of empowerment and personal growth.
• •Maintain an Aspirational yet Approachable Voice: While showcasing the luxury of gold and gemstones, keep the tone warm, encouraging, and relatable. The brand is about personal connection, not just exclusivity.
• •Showcase Craftsmanship & Ethical Values Subtly: Integrate details about the quality of materials, handcrafted nature, and ethical sourcing as supporting points that reinforce the value and integrity of the brand, rather than the sole focus.

Social Perception

Customers who engage with the brand seem to perceive Meher Jewellery as a provider of beautiful, meaningful, and high-quality pieces. The emphasis on personal stories and empowerment resonates with those looking for jewelry with a deeper significance. The brand is seen as one that values customer connection and provides responsive service.

Copy Examples

• •Meher Jewellery: Adorn Your Story. Each piece is a whisper of strength, a talisman of your unique journey. Discover jewelry that speaks to your soul and celebrates the incredible woman you are.
• •More Than Sparkle. It's Your Spirit Forged in Gold. Lovingly handcrafted with intention, our collections are designed to empower and inspire. Wear your Meher piece as an intimate reminder of your resilience, your dreams, and your inherent grace.
• •Capture a Moment. Cherish a Lifetime. From joyous milestones to quiet affirmations, Meher Jewellery transforms emotion into timeless treasures. Personalize your piece and carry your story with you, always.
• •The Radiance of Authenticity. Ethically Sourced, Beautifully Crafted. Feel the warmth of 18K gold and the energy of carefully chosen gemstones. Our commitment to sustainable practices means your Meher jewel shines brightly, inside and out.
• •Unlock Your Inner Light. Let your jewelry be a beacon of hope and self-belief. Meher designs are inspired by the sky's infinite promise, reminding you to write your own script with joy and faith.