Brand Tone

artisanal, personal, and passionate

Brand Values

• •Artisanship and Craftsmanship
• •Quality Materials
• •Sustainability
• •Individuality and Storytelling
• •Made in Italy
• •Authenticity

Best Practices

• •Emphasize the "Handmade" Aspect: Consistently highlight that each piece is hand-sewn and crafted with meticulous care in their Italian atelier.
• •Tell the Story: Weave the narrative of the founder, the inspiration behind collections, and the idea of jewelry as a storyteller into product descriptions and social media posts.
• •Use Evocative and Sensory Language: Describe the materials, the feel of the jewelry, and the emotions they evoke, appealing to the senses and creating a connection.
• •Maintain a Personal and Approachable Voice: Even while conveying luxury and artistry, keep the tone warm and inviting, reflecting the personal passion behind the brand.
• •Highlight Italian Heritage and Quality: Reinforce the "Made in Italy" aspect and the commitment to high-quality, ethically sourced materials.

Social Perception

MEG Jewels appears to be perceived as a niche, high-quality artisan brand. The focus on handmade items and the personal story of the founder likely resonates with customers seeking unique and meaningful jewelry.

Copy Examples

• •Woven with passion, designed to tell your story. Discover the soul of Italian craftsmanship in every MEG Jewel.
• •More than just an accessory, it's a whisper of heritage. Our hand-sewn creations, born in the heart of Olbia, await to become part of your journey.
• •Embrace slow design, cherish lasting beauty. Each MEG Jewel is a testament to meticulous artistry and sustainably sourced Italian materials.
• •Let your moments shimmer with unique elegance. Find the MEG Jewel that speaks to you, a handcrafted treasure as individual as your story.
• •From our atelier to your heart. Experience the passion of Italian design and the intimate touch of a MEG Jewel, made for your most precious memories.