Brand Tone

Empathetic, value-driven, down-to-earth, promotional and descriptive, relatable.

Brand Values

• •Affordability and Fair Pricing
• •Customer Welfare
• •Wide Selection/One-Stop Shop
• •Transparency (implied)
• •Helpfulness

Best Practices

• •Maintain a Helpful and Approachable Voice: Reflect the 'small business with a big heart' ethos.
• •Showcase the 'Why': Subtly weave in the brand's motivation – to combat high prices and support customers.
• •Emphasize Affordability: Highlight the value proposition of offering quality products at the best possible prices.
• •Share Customer Success Stories: Showcase how the brand has helped customers save money or improve their lives.
• •Engage in Open Communication: Encourage feedback and address customer concerns with transparency and empathy.

Social Perception

A helpful and fair small business standing against excessive pricing, relatable to customers who appreciate supporting small businesses with a social conscience.

Copy Examples

• •"We're a small team, sourcing the best possible prices on everything from clothes to home goods, so you don't have to choose between quality and affordability."
• •"At Megian's Market, we believe everyone deserves access to quality products without breaking the bank."
• •"We pass on promotions and sales directly to you, ensuring you get the best deals possible."
• •"Struggling to find a product at a price that suits you? Let us know, and we'll do our best to source it for you!"
• •"Driven by a desire to combat rising costs, we're committed to offering fair prices across our entire range."