Brand Tone

Elegant, Sophisticated, Aspirational, and Empowering. They also incorporate a sense of Modernity within the framework of modest fashion.

Brand Values

• •Quality & Craftsmanship: Emphasis on fine fabrics (raw silk, organza, cotton lawn) and intricate embroidery (zari, resham).
• •Elegance & Sophistication: Designing contemporary yet timeless modest wear.
• •Empowerment: Aiming to make women feel confident and beautiful in their modest attire.
• •Creativity & Artistry: The name "Meeraki" itself is often associated with doing something with soul, creativity, and love, which seems to be reflected in their unique designs and collections.
• •Tradition & Modernity: Blending traditional elements of modest wear with contemporary fashion trends.

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (Elegant, Sophisticated, Aspirational, Empowering), preferred vocabulary (e.g., "exquisite," "meticulously crafted," "empower," "radiate"), and a list of words/phrases to avoid (e.g., overly casual slang, generic descriptions).
• •Focus on Evocative & Sensory Language: Use descriptive words that appeal to the senses and evoke feelings of luxury, elegance, and confidence. Instead of just saying "nice dress," describe the "whisper of silk," the "shimmer of zari," or the "confident drape of the abaya."
• •Highlight Craftsmanship and Quality: Consistently emphasize the premium materials, attention to detail, and artistry that go into each garment. This reinforces the value and sophistication of the brand.
• •Maintain Visual-Textual Harmony: Ensure that the tone of the copy aligns with the visual aesthetic of the brand's imagery and videos. High-quality, elegant visuals should be paired with equally refined and sophisticated text.
• •Train and Align All Content Creators: Ensure anyone writing copy for the brand (social media managers, marketers, product describers) understands and consistently applies the established brand tone and voice guidelines. Regular reviews and feedback sessions can help maintain consistency.

Social Perception

Customers generally perceive Meeraki as a provider of high-quality, beautiful, and elegant modest fashion. Positive comments often focus on the aesthetic appeal of the garments, the quality of the materials, and the intricate detailing. The brand appears to be well-regarded by its target audience for offering luxurious and stylish options within the modest wear category. The ability to get customized outfits is also a positively perceived aspect. They are seen as a brand that helps women embrace modest fashion without compromising on style or luxury.

Copy Examples

• •Headline: Meeraki: Where Modesty Meets Masterpiece. Body: Discover our latest collection, meticulously crafted with the finest silks and intricate embroidery. Each piece is a testament to timeless elegance, designed to empower you with grace and confidence. Drape yourself in art.
• •Headline: Define Your Elegance. Embrace Meeraki. Body: Step into a world of sophisticated modest fashion. Our new arrivals blend contemporary design with classic allure, offering you unparalleled style and comfort. Feel beautiful, inside and out.
• •Headline: The Art of Modesty, Reimagined by Meeraki. Body: Experience the luxurious touch of our signature fabrics and the breathtaking detail of our handcrafted designs. Meeraki is more than clothing; it's an expression of your unique strength and refined taste.
• •Headline: Radiate Confidence. Discover Your Meeraki Moment. Body: From exquisite wedding wear to chic everyday essentials, Meeraki offers modest fashion that celebrates you. Our collections are designed to make you feel effortlessly glamorous and empowered on every occasion.
• •Headline: Meeraki: Crafting Dreams in Silk and Thread. Body: Indulge in the opulent beauty of our GulAfshan Festive Collection. Rich hues, divine embroidery, and flowing silhouettes await to adorn your most cherished moments. Live your fairytale.