Brand Tone

Conscious & Responsible, Empowering & Supportive, Caring & Comfort-Focused, Positive & Hopeful, Practical & Informative

Brand Values

• •Sustainability
• •Quality & Functionality
• •Child Comfort
• •Parental Empowerment
• •Community
• •Positive Impact

Best Practices

• •Acknowledge the challenges of parenthood and position the brand as a supportive partner in their sustainable journey.
• •Emphasize Comfort and Quality: Consistently mention the high-quality, soft, and durable materials used, linking them directly to the baby's comfort and the product's longevity.
• •Foster a Sense of Community: Use inclusive language ("join our community," "together let's create") to make customers feel part of a larger movement of like-minded individuals.
• •Maintain a Hopeful and Positive Outlook: Focus on the positive changes and the better future that collective eco-conscious actions can create, inspiring action rather than guilt.
• •Highlight adorable designs, super-soft materials, and the peace of mind that comes with making a difference.

Social Perception

The brand aims to be perceived as a trustworthy and responsible choice for eco-conscious parents, prioritizing sustainability and their baby's well-being, with an understanding of local environmental challenges in the Philippine market.

Copy Examples

• •Adorable designs, super-soft materials, and the peace of mind that comes with making a difference.
• •Our easy-to-use, durable cloth diapers are designed to support your eco-journey, one comfortable, leak-free change at a time.
• •Did you know millions of disposable diapers end up in landfills daily in the Philippines?
• •Crafted with the highest quality, eco-friendly materials, our cloth diapers ensure your baby stays happy and dry, while you contribute to a greener tomorrow.
• •Quality is sooo good!
• •So soft!