Brand Tone

Passionate & Enthusiastic, Knowledgeable & Expert, Friendly & Approachable, Quality-Focused & Artisanal, Community-Oriented, Transparent

Brand Values

• •Quality
• •Passion
• •Ethical Sourcing
• •Customer Satisfaction & Education
• •Sustainability
• •Community
• •Innovation & Continuous Improvement

Best Practices

• •Always Lead with Passion and Expertise: Every piece of copy should reflect a genuine love for coffee and a deep understanding of the product. Share tasting notes, brewing tips, and the story behind the beans.
• •Maintain a Friendly and Approachable Voice: Even when discussing technical aspects of coffee, ensure the language is welcoming, inclusive, and easy for all customers to understand. Avoid overly jargony or exclusive terminology without explanation.
• •Emphasize Quality and Ethical Sourcing Consistently: These are core values and should be woven into product descriptions, social media posts, and "About Us" content to build trust and reinforce brand identity.
• •Foster a Sense of Community: Use language that invites customers into the "Meebz family." Highlight local involvement, share customer stories (with permission), and create a dialogue on social media.
• •Be Transparent and Educational: Share insights into your roasting process, sourcing trips, and the "why" behind your coffee choices. Educate customers on how to get the best from their beans (e.g., aging, grinding, brewing). This builds authority and appreciation.

Social Perception

High-Quality Coffee Provider, Knowledgeable Experts, Friendly and Great Service, Local Favourite/Iconic Spot, Ethical and Trustworthy, Consistent, A "Go-To" for Coffee Enthusiasts

Copy Examples

• •Headline: Beyond the Daily Grind. Discover Your Perfect Brew. Body: At Meebz, coffee is more than a routine. It's an exploration of flavour, aroma, and passion. From ethically sourced beans to precision roasting, we pour our expertise into every bag. Let us guide you to your next favourite coffee.
• •Headline: Taste the Passion. Feel the Community. Body: Meebz Coffee isn't just roasted in Auckland; it's woven into the heart of it. We believe in coffee that’s as good for the soul as it is for the palate – ethically sourced, lovingly roasted, and shared with a smile. Join the Meebz family.
• •Headline: Ethically Sourced. Expertly Roasted. Exceptionally Delicious. Body: We travel the world (so you don't have to) to find the finest coffee beans, ensuring every origin is traceable and every farmer is valued. Experience the Meebz difference – where quality meets conscience in every cup. Your delicious guarantee awaits.
• •Headline: From Our Garage to Your Cup: A Story of Passion. Body: What started as a hobby roasting in a parent's garage has blossomed into Meebz Coffee Roasters – driven by an insatiable quest for the perfect cup and the joy of sharing it. Discover our journey and taste the dedication in every single origin and blend.
• •Headline: Unlock a World of Flavour. Expert Advice, Your Perfect Coffee. Body: Overwhelmed by choice? Our passionate team is here to help you navigate our 20+ unique coffee offerings. From light and fruity to rich and bold, we’ll help you find the brew that speaks to you. Plus, get tips to make cafe-quality coffee at home!