Tono de Marca

Empowering, Practical, Accessible, and Value-driven.

Valores de Marca

• •Affordability
• •Accessibility
• •Convenience
• •Quality (Stated)
• •Reliability (Stated)
• •Innovation (Stated)
• •Empowerment

Mejores Prácticas

• •Focus on Solutions and Benefits, Not Just Features: Instead of just saying "digital technology," explain how it "brings back natural sound, minimizing background noise for crystal-clear hearing."
• •Explain concepts in a way that is easy for everyone to understand, reflecting the "easy-to-use" nature of the products.
• •Emphasize Affordability and Accessibility: Consistently weave in the message of value for money and the ease of obtaining their products without traditional hurdles.
• •Use clear and direct language that is easy to understand.
• •Highlight the positive impact on the user's life, focusing on empowerment and improved quality of life.

Percepción Social

To be perceived as a provider of affordable and effective hearing solutions, particularly for mild hearing loss, that are easy to access and use, offering a significant improvement in quality of life.

Ejemplos de Copy

• •"Hear life at its fullest."
• •"Access better hearing faster and without hassle."
• •"No middlemen, no hidden fees."
• •"100% rechargeable."
• •"Rechargeable for your convenience, it’s your simple solution to better hearing."