Brand Tone

Problem-solving and Reassuring, Accessible and Friendly, Empowering and Educational, Results-oriented and Confident

Brand Values

• •Efficacy and Results
• •Accessibility/Affordability
• •Problem Solving
• •Care and Gentleness
• •Trust/Transparency
• •Committed to local production

Best Practices

• •Use empathetic language that acknowledges their concerns.
• •Maintain Authenticity and Transparency: Back up claims with facts where possible (e.g., 'clinically proven ingredients', 'INVIMA registered').
• •Listen and Adapt to Audience Feedback: Monitor comments and reviews to understand how the audience perceives the brand's communication.
• •Adjust the tone if necessary to ensure it resonates positively and effectively, while staying true to core values.
• •Share this with anyone creating content.

Social Perception

Practical, offering ways to achieve desired beauty outcomes without necessarily needing professional salon visits. Heavily influenced by product effectiveness, customer service experiences, and the transparency of their marketing. Trustworthy and recommended by a knowledgeable source.

Copy Examples

• •Find the best beauty products at the best price!
• •Cansada de ver tu cabello caerse y adelgazarse día tras día? (Tired of seeing your hair fall out and thin day after day?)
• •DI adiós a las manchas en tu ropa y axilas! (Say GOODBYE to stains on your clothes and underarms!).
• •el mejor producto para manchas (the best product for spots/stains)
• •TRIPLICAR el crecimiento del cabello en tiempo récord