Brand Tone

friendly, approachable, and value-driven

Brand Values

• •Quality
• •Value/Affordability
• •Convenience
• •Customer Focus/Family Values
• •Freshness
• •Accessibility
• •Ethical Sourcing

Best Practices

• •Prioritize Value & Quality Equally: Always highlight both the affordability/good deals *and* the premium quality/freshness of the meat. Avoid sounding cheap; instead, focus on smart value.
• •Maintain an Approachable Expert Voice: Share knowledge and tips (like in blog posts or recipes) in a friendly, easy-to-understand way. Avoid overly technical jargon.
• •Emphasize Convenience: Continuously remind customers of the ease of online ordering, reliable delivery, and skipping supermarket hassles.
• •Incorporate the "Family" Aspect: Where appropriate, weave in the heritage of being family butchers, as it adds a layer of trust and tradition.
• •Be Responsive and Engaging on Social Media: Continue the current practice of actively responding to comments and questions promptly and in a friendly manner, tailoring the tone slightly to each platform's audience (e.g., more informal on TikTok).

Social Perception

Generally, customers perceive the brand positively, highlighting good quality meat, competitive prices (often better than supermarkets), and reliable delivery. The convenience of online ordering is a significant plus for many.

Copy Examples

• •Tired of supermarket queues and so-so meat? Get premium, butcher-quality cuts delivered straight to your door. Fresher, tastier, and often savvier on your wallet. Your family favourites, upgraded! #MeatSupermarket #QualityMeat #ValueForMoney
• •Our family has been butchering for over 30 years, and we bring that expertise right to your kitchen. From succulent steaks to weekly staples, taste the difference passion makes. Order today and let us feed your family for less! #FamilyButchers #FreshMeatDelivery
• •Big flavour, small prices! 🥩 Our bulk-buy deals mean you can stock up on your favourite high-quality meats without breaking the bank. Perfect for meal prepping or big family feasts. Shop smart, eat well! #OnlineButcher #MeatDeals #SaveBig
• •Experience the MeatSupermarket.com difference: Freshly cut daily, perfectly packaged, and delivered with care. Quality you can trust, from our family to yours. What’s for dinner tonight? #EthicallySourced #PremiumMeats #ConvenientShopping
• •Don't just take our word for it! Thousands of happy customers rave about our quality and value (check our Trustpilot reviews!). Join the MeatSupermarket family and get x2 FREE steaks with your first order when you subscribe to our newsletter! #CustomerLove #BestMeatOnline #FreeSteakOffer