Brand Tone

Authentic & Traditional, Outdoorsy & Adventurous, Community-Oriented & Local, Knowledgeable & Helpful, Proud & Quality-Focused

Brand Values

• •Quality: Commitment to high-quality meat snacks and seasonings, using traditional recipes and USA-sourced ingredients (with a goal of 100% Montana-sourced).
• •Heritage & Tradition: Proudly references its long history since 1976 and the founder's original vision.
• •Support for Local Community & Economy: Dedicated to being a significant employer in Lincoln, Montana, and supporting other "Made in Montana" producers.
• •Outdoor Lifestyle: Deeply connected to hunting, fishing, and the Montana outdoor experience, providing products that fuel these activities.
• •Customer Connection & DIY Enablement: Values engaging with customers and providing them with the tools (seasonings, kits, instructions) to create their own high-quality meat products.
• •Innovation & Growth: While respecting tradition, the company is also investing in automation and new product development to grow and improve efficiency.

Best Practices

• •Embrace the Heritage: Consistently weave the "since 1976" and Montana roots into storytelling. Use language that reflects tradition and time-tested quality.
• •Speak the Language of the Outdoors: Utilize vocabulary and imagery that resonate with hunters, anglers, and outdoor enthusiasts. Connect products to the experiences they enhance.
• •Highlight "Made in Montana" & USA Quality: Regularly emphasize the local sourcing and American-made aspects, reinforcing pride and quality commitment.
• •Be Authentic and Approachable: Maintain a friendly, helpful, and genuine voice, especially in customer interactions and instructional content. Reflect the community-oriented spirit.
• •Show, Don't Just Tell, the Quality: Use descriptive language that evokes the taste, texture, and aroma of the products. Focus on the satisfying experience of consuming Hi-Country snacks or using the seasonings.

Social Perception

Trusted & Reputable, High-Quality Products, Authentically Montanan, Go-To for Wild Game Processing, Supportive of the Local Community

Copy Examples

• •Headline: Since 1976: Fueling Montana Adventures, One Savory Bite at a Time. Body: For nearly 50 years, Hi-Country Snack Foods has been crafting high-quality jerky and seasonings right here in Lincoln, Montana. Our tradition is simple: use the best USA ingredients, time-tested recipes, and a passion for the great outdoors. Taste the heritage.
• •Headline: Your Hunt. Your HcCountry. Perfected. Body: Don't let that hard-earned game go to waste. Our Wild Game Seasonings are expertly blended to bring out the best in your venison, elk, or bison. From field to flavor, Hi-Country helps you create a masterpiece.
• •Headline: The True Taste of Big Sky Country. Body: More than just a snack, it's a piece of Montana. Our beef jerky is made with 100% USA beef and the spirit of the mountains in every bite. Grab a bag and take the taste of Hi-Country wherever you roam.
• •Headline: Craft Your Own Legendary Jerky. We'll Show You How. Body: Unlock the secrets to mouthwatering homemade jerky and sausage with Hi-Country seasoning kits and curing salt. Trusted by generations of hunters and home processors. Quality ingredients, easy instructions – unforgettable flavor.
• •Headline: Made in Montana, For the Wild at Heart. Body: From our Trading Post in Lincoln to your next backcountry trip, Hi-Country Snack Foods is proud to be part of your adventure. We're committed to our community, quality American-made products, and fueling your passion for the outdoors.