Brand Tone

Innovative & Modern, Quality-Conscious & Premium, Community-Focused & Engaging, Appreciative & Sincere, Dynamic & Trendy

Brand Values

• •Innovation & Progress
• •Quality & Excellence
• •Community & Connection
• •Making Everyday Life Easier
• •Honesty & Transparency
• •Heritage & Modernity

Best Practices

• •Always Emphasize Innovation and Quality: Consistently use language that reflects Meama's commitment to cutting-edge technology, superior ingredients, and exceptional taste experiences. Words like "innovative," "state-of-the-art," "premium," "selected," "exceptional" should be staples.
• •Foster a Sense of Community and Connection: Write in a way that invites interaction and makes customers feel like part of the "Meama world." Use inclusive language, ask questions, and encourage sharing of experiences. Highlight the shared love of great flavor.
• •Maintain Transparency and Sincerity: Ensure all claims are accurate and communication is open. Reflect the brand's value of honesty in product descriptions, customer service interactions, and marketing materials.
• •Balance Heritage with Modernity: Subtly weave in the brand's Georgian roots and its journey towards a modern, global presence. This adds a unique story and depth to the brand.
• •Adapt Tone to Platform while Staying True to Core Values: While TikTok copy might be more playful and trendy than a website's "About Us" page, the underlying values of innovation, quality, and community should still be evident. The core message of "finding your taste" through a modern, quality-driven experience should remain consistent.

Social Perception

Generally perceived as a provider of high-quality, innovative coffee and tea products. Recognized as a significant and modern Georgian brand aiming for international reach. Building brand awareness and a customer base in Germany. Potential point of public perception to be aware of: environmental impact of single-use capsules.

Copy Examples

• •Headline: Elevate Your Ritual. Discover Meama. Body: Experience the perfect fusion of Georgian tradition and cutting-edge innovation. Our award-winning capsule system delivers exceptional coffee and tea, crafted for those who appreciate true quality and effortless enjoyment. Find your taste. #Meama #FindYourTaste #InnovationInEverySip
• •Headline: More Than a Drink, It's a Meama Moment. Body: We believe in making everyday life a little more special. With Meama, you're not just choosing a beverage; you're joining a community that celebrates exceptional flavour and shared experiences. What Meama moment will you create today? #MeamaCommunity #QualityCoffee #TeaLovers
• •Headline: Ingenuity Brewed. Perfection Poured. Body: From our award-winning Versatile machine to our meticulously sourced beans and leaves, every Meama product is a testament to our passion for progress and quality. Taste the future of beverages, designed to make your life easier and more delightful. #MeamaInnovation #PremiumTaste #EffortlessEnjoyment
• •Headline: Your Daily Dose of Delight, Crafted with Care. Body: At Meama, we value every sip and every connection. That's why we pour our dedication to quality and honest craftsmanship into each capsule. We're here to bring a touch of positive emotion to your day, one perfect cup at a time. #MeamaValues #SincereQuality #PositiveEmotions
• •Headline (Promotion): Unlock a World of Flavour: Your First Meama Experience Awaits! Body: New to Meama? Discover why our community loves our innovative coffee and tea capsules. For a limited time, enjoy [Specific Offer] on your first order. It’s time to find your signature taste and simplify your daily ritual. #MeamaDeals #WelcomeToMeama #TasteTheDifference