Brand Tone

Artistic & Appreciative, Community-Oriented & Enthusiast-Focused, Informative & Direct, Aspirational & Creative

Brand Values

• •Quality Craftsmanship
• •Artistic Expression & Customization
• •Exclusivity & Collectibility
• •Community Engagement
• •Patience & Anticipation

Best Practices

• •Immerse in the BJD World: Understand the specific language, desires, and values of BJD collectors. Use terminology correctly (e.g., "face-up," "posing," "resin," "MSD," "SD") and show genuine appreciation for the hobby.
• •Highlight Artistry and Detail: Consistently emphasize the craftsmanship, sculptural details, and unique design elements of each doll. Use descriptive and evocative language that appeals to an appreciation for art.
• •Foster Community Connection: Use inclusive language ("our community," "fellow collectors"). Encourage user-generated content and interaction on social media. Acknowledge and celebrate the creativity of customers.
• •Balance Inspiration with Information: While inspiring creativity, ensure that product descriptions, pre-order details, and policies are clear, accurate, and transparent. This builds trust and manages expectations, especially regarding production times.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns with the visual presentation of the dolls. If the photography is artistic and ethereal, the copy should complement this, rather than being purely utilitarian.

Social Perception

Respected Creator within the BJD Niche, Known for Specific Attributes, Caters to a Dedicated Collector Base, Generally Positive with Standard Hobby Caveats

Copy Examples

• •Instagram Post (New Product Launch): "Introducing the G03 body – where exquisite engineering meets ethereal grace. Sculpted for unparalleled posing and designed to bring your most imaginative characters to life. What stories will you tell? Pre-orders open [Date]. #Mdollschool #BJD #NewCollection #DollArtistry #BJDCommunity"
• •Website Product Description Snippet: "Each curve and joint of the Lucia sculpt is a testament to our passion for the art of doll making. Designed to be more than a doll, Lucia is a partner in your creative journey, offering a unique silhouette and expressive potential. Discover the details that make her extraordinary."
• •Facebook Update (Community Spotlight): "We're constantly amazed by the incredible creativity within the #Mdollschool family! This stunning customization of our Kiki doll by @[UserTag] perfectly captures her playful spirit. Share your creations with us for a chance to be featured! #BJDHobby #DollCustomization #MdollschoolFans"
• •Email Newsletter Subject Line: "An Invitation to Create: New Arrivals & Inspiration from Mdollschool" Body Snippet: "Dear [Collector's Name], At Mdollschool, we believe each doll is a beginning. A new story waiting to unfold, a new character to cherish. This month, we're thrilled to unveil [New Product/Feature], crafted with the artistry and attention to detail you've come to expect..."
• •Promotional Banner for Website: "Mdollschool: Sculpting Dreams into Reality. Explore our latest collection of artisan ball-jointed dolls and bring your vision to life."