Brand Tone

A blend of Sophisticated Edge and Quiet Authority. It’s professional and highly skilled, but the name suggests a creative, perhaps slightly rebellious or non-traditional approach to achieving top-tier results.

Brand Values

• •Excellence & Quality: The high standard of motion design and the caliber of clients (Google, Waymo, Intel) point to an unwavering commitment to delivering top-quality work.
• •Innovation & Creativity: The focus on motion design for product and interaction, often for cutting-edge technology companies, implies a value placed on innovative and creative solutions.
• •Professionalism & Reliability: Despite the playful name, the execution and presentation of work demonstrate a high degree of professionalism and the ability to deliver for demanding clients.
• •Impact: The projects aim to enhance user experience and brand communication for significant products, suggesting a value in creating work that has a tangible impact.
• •Experience: With over 10 years in the field, experience and accrued expertise are clear values.

Best Practices

• •Embrace the Juxtaposition: Don't shy away from the "McNasty" name. Use it to inject personality but always pivot to the professionalism, skill, and high-quality results. The contrast is a strength.
• •Show, Don't Just Tell (with a Twist): The portfolio does the heavy lifting. Copy should complement it by being concise and impactful. When describing work, hint at the creative spark ("the McNasty approach") that led to the polished outcome.
• •Maintain Authority Through Accomplishments: Casually assert expertise by referencing the caliber of clients and the impact of the work. Avoid overly boastful language; the client list speaks volumes. The tone is one of earned confidence.
• •Use Strong Verbs and Active Voice: Reflect the dynamic nature of motion design. Words like "architect," "transform," "craft," "engineer," and "pioneer" can convey expertise and impact effectively.
• •Keep it Concise and Intriguing: Match the clean, minimalist aesthetic of the site. Short, punchy statements or questions can be more effective than long paragraphs. Let the "McNasty" name pique interest, and the copy deliver substance succinctly.

Social Perception

Highly Skilled Professional. The primary perception would be of a very talented and experienced motion designer capable of handling complex projects for major brands. Intriguing/Memorable Name. The name McNasty Studio likely makes it stand out and is memorable, potentially sparking curiosity. It might be seen as a bold or confident choice. Credible & Authoritative (within its niche): The association with Google and other tech giants lends significant credibility.

Copy Examples

• •Headline for a Case Study: McNasty Precision. Google's Vision, Motion Perfected.
• •About Section Snippet: At McNasty Studio, we don't just animate; we architect interaction. Over a decade of transforming complex ideas into compelling motion for the world's leading innovators.
• •Service Description: Beyond the expected. McNasty Studio delivers motion design that's not just visually stunning, but intuitively functional. Let's make something memorable.
• •Call to Action: Got a challenge that needs more than just motion? Bring it to McNasty Studio. Where bold ideas meet refined execution.
• •Project Teaser (e.g., for a new portfolio piece): New work drop. Deconstructing the future of [Product Category] with [Client Name]. The McNasty touch, as always.