Brand Tone

Confident and Authoritative, Reassuring and Trustworthy, Aspirational and Style-Conscious, Helpful and Customer-Oriented

Brand Values

• •Authenticity
• •Quality
• •Customer Satisfaction
• •Trust and Reliability
• •Accessibility (to luxury)
• •Style and Fashion Leadership

Best Practices

• •Prioritize "Authenticity" and "Trust": Consistently use terms like "authentic," "genuine," "official retailer," "licensed store," and "guaranteed" to reinforce this core value and build customer confidence.
• •Speak with Authority and Confidence: Use declarative statements and highlight market leadership (e.g., "No.1 Retailer," "Your trusted source") without being arrogant. Focus on the benefits this leadership provides to the customer (access to genuine products, wide selection).
• •Infuse Aspirational Language: Connect products with desired lifestyles and qualities like "elegance," "sophistication," "class," and "timeless style," appealing to the customer's desire for self-expression and status.
• •Maintain a Customer-Centric Approach: Frame messages around customer benefits (e.g., "shop with confidence," "peace of mind," "seamless shopping experience," "customer service beyond expectations"). Address potential customer concerns proactively (e.g., authenticity, secure payments).
• •Develop a Brand Style Guide: Create a document that outlines the brand's voice, tone, approved terminology, and messaging pillars. This ensures consistency across all communication channels and for anyone creating content for the brand. This guide should emphasize the positive and reassuring language seen in their current successful messaging.

Social Perception

Trusted Retailer, Provider of Luxury and Quality, Accessible (Physically and Online), Knowledgeable

Copy Examples

• •Headline: Elevate Your Style. Authentically. Body: Why settle for less when you can own the genuine article? At Maybrands, Nigeria's official home for Fossil, Michael Kors, Emporio Armani, and more, discover a curated collection of timepieces and accessories that speak to your taste for quality and undeniable style. Shop with confidence, wear with pride. Call to Action: Explore Authentic Collections Now
• •Headline: The Signature of Authenticity. The Promise of Maybrands. Body: In a world of imitations, choose the certainty of genuine craftsmanship. Maybrands is your trusted partner, the licensed retailer for leading global fashion brands in Nigeria. Experience the luxury, quality, and 2-year warranty that comes with every authentic purchase. Call to Action: Find Your Genuine Piece
• •Headline: Beyond Trends. Timeless Elegance. Guaranteed Real. Body: Fashion evolves, but true style endures. Maybrands brings you iconic watches and accessories from the world's most coveted brands. As Nigeria's premier authorized dealer, we guarantee authenticity, so you can invest in pieces that reflect your discerning taste. Call to Action: Discover Timeless Luxury
• •Headline: Your Style. Your Statement. Our Guarantee of Authenticity. Body: Express yourself with confidence. Maybrands offers an unparalleled selection of authentic designer watches, jewelry, and accessories. As the No. 1 retailer for Fossil products in Nigeria, we bring you the latest collections and enduring classics, all backed by our commitment to genuine quality. Call to Action: Shop the Latest Authentic Arrivals
• •Headline: Invest in Authenticity. Adorn with Confidence. Only at Maybrands. Body: Don't just buy a watch, invest in a legacy of style and quality. Maybrands is Nigeria’s trusted destination for 100% authentic fashion accessories from world-renowned brands like Diesel, Skagen, and DKNY. Experience the difference that genuine craftsmanship makes. Call to Action: Visit Maybrands Online or In-Store