Tono de Marca

Authentic & Passionate, Respectful & Reverent, Elegant & Premium, Evocative & Descriptive, Welcoming & Community-Oriented, Informative & Proud

Valores de Marca

• •Kaitiakitanga (Guardianship)
• •Sustainability
• •Quality & Excellence
• •Legacy & Heritage
• •Family & Collaboration
• •Authenticity & Honesty
• •Community & Whanaungatanga (Kinship)

Mejores Prácticas

• •Embrace Storytelling: Weave the narrative of the two families, the land's history, and the meaning of "Māwhitipana" into communications. This makes the brand more relatable and memorable than simply listing product features.
• •Prioritize "Kaitiakitanga" and Sustainability: Consistently highlight the commitment to guardianship and sustainable practices. This is a core value and a significant differentiator. Use specific examples where possible.
• •Use Evocative and Sensory Language: Describe the wines and the estate in a way that appeals to the senses and transports the audience to Waiheke Island. Reflect the "escape" element of the brand.
• •Maintain a Premium Yet Accessible Voice: While the wines are high-quality and often lauded by experts, the tone should remain welcoming and not overly exclusive, especially when inviting people to visit or join their community. Avoid overly technical jargon unless addressing a specialist audience.
• •Be Authentic and Personal: Let the passion of the families shine through. Use "we" and "our" to reinforce the personal involvement and shared vision. Share genuine stories and updates from the estate.

Percepción Social

High-Quality Wine Producer, Boutique & Exclusive, Dedicated to Sustainability & Heritage, Aspirational Escape, Welcoming & Personal

Ejemplos de Copy

• •Headline for a new wine release email: "Māwhitipana Ridge Estate: Taste the Soul of Waiheke. Discover our [Year] [Wine Name] – a limited expression of a sun-drenched valley, crafted with passion and respect for the land."
• •Instagram caption for a scenic vineyard photo: "Māwhitipana means 'a glance of escape.' Here, where the Tasman Sea whispers to the vines, we practice kaitiakitanga, nurturing every grape to create wines that tell the story of this special place. #MawhitipanaRidge #WaihekeWine #SustainableViticulture #Kaitiakitanga"
• •About Us snippet for a brochure/website: "Two families, one shared vision: to craft exceptional wines with 'awata' (soul) from our Māwhitipana Ridge Estate. We are custodians of this land, committed to its sustainable future and to producing wines that are an honest reflection of Waiheke's unique terroir. Join us on our journey."
• •Product description for their Estate Syrah: "Our award-winning Estate Syrah is the heart of Māwhitipana. Hand-harvested from our cherished vineyard slopes, this limited vintage offers [mention key tasting notes from reviews, e.g., 'dark berry, cedar, and clove nuances' with a 'splendidly long delectable finish']. A true escape in every glass, reflecting the care and commitment poured into every bottle."
• •Facebook post about their summer cellar door: "We're opening our cellar door for the summer! Come share in the whanaungatanga at Māwhitipana Ridge Estate. Taste our latest vintages, walk among the vines, and experience the passion behind our wines. We can't wait to welcome you to our slice of Waiheke paradise. #WaihekeCellarDoor #MawhitipanaWine #Community"