Brand Tone

Enthusiastic & Vibrant, Professional & Informative, Ethical & Conscious, Community-Oriented & Engaging

Brand Values

• •Veganism & Cruelty-Free
• •Natural & Organic Ingredients
• •Quality & Efficacy
• •Sustainability & Health
• •Empowerment & Self-Expression
• •Professionalism

Best Practices

• •Prioritize "Vegan" and "Cruelty-Free": Ensure these core values are prominently and consistently mentioned in product descriptions, social media posts, and advertising. This reinforces brand identity and appeals to the target ethical consumer.
• •Use Vibrant and Expressive Language for Colors: Words like "vibrant," "intense," "dazzling," "striking," and "bold" should be used to describe the hair color products, reflecting the visual impact of the dyes.
• •Maintain a Professional yet Approachable Voice for Salon Audience: When addressing professionals, highlight product efficacy, ingredient quality, and the benefits for their clients, while still being engaging and supportive.
• •Emphasize Natural and Healthy Aspects: Use terms like "natural ingredients," "organic," "ammonia-free," "less chemicals," and "nourishing" to communicate the health benefits for hair and the environment.
• •Foster Community and Engagement: Encourage user-generated content, reviews, and social sharing. Use inclusive language like "join our family," "share your look," and ask questions to build a connection with the audience.

Social Perception

Likely viewed positively by consumers seeking vegan, cruelty-free, and more natural hair product alternatives. Mixed perception (product efficacy - based on reviews). Growing Brand Awareness. For Professionals and Consumers.

Copy Examples

• •Go Bold. Go Vegan. Go Mattie Professional. Unleash vibrant, head-turning color that’s as kind to animals as it is to your hair. Our 100% vegan and cruelty-free dyes deliver professional results without compromise. #MattieProVeganColor
• •Salon-Quality Hues, Naturally You. Elevate your artistry with Mattie Professional. Our range of ammonia-free, organic-ingredient-infused hair colors offers brilliant shine and lasting vibrancy your clients will adore. Discover the healthier way to stunning color. #MattieProSalon #VeganHaircare
• •Express Yourself, Guilt-Free. Why choose between ethics and amazing hair? Mattie Professional brings you a spectrum of intense, semi-permanent shades that are 100% vegan and never tested on animals. Dare to be different! #CrueltyFreeBeauty #VibrantHair
• •From Dull to Dazzling – The Vegan Way! Transform your look with Mattie Professional’s nourishing vegan hair dyes. Packed with high-quality pigments and caring ingredients, achieve the vivid color you’ve always dreamed of, while respecting the planet. #MattieTransformation #EthicalBeauty
• •Join the Mattie Pro Family! Share your stunning Mattie Professional hair color creations with #mattieprofessional for a chance to be featured! We love seeing how you rock our vegan, cruelty-free shades. Let’s color the world kinder, together. #MattieCommunity #VeganHairDye