Brand Tone

Serious and Purposeful, Biblically Rooted and Doctrinal, Encouraging and Equipping, Direct and Clear, Relational and Pastoral (in some contexts)

Brand Values

• •Gospel Centrality
• •Biblical Faithfulness
• •Disciple-Making
• •Partnership
• •High-Quality Resources
• •Global Mission
• •Doctrinal Clarity and Conviction

Best Practices

• •Prioritize the Gospel Message: Ensure that all copy, whether for product descriptions, social media, or emails, ultimately points back to the core message of the gospel and its implications for life and ministry.
• •Root Language in Scripture: Where appropriate, use biblical language, allusions, or direct quotes (with context) to reinforce the biblical foundation of the resources and the brand's values.
• •Maintain a Respectful and Serious Tone: While being encouraging, avoid overly casual, flippant, or market-driven language that could detract from the serious nature of faith and discipleship. The tone should reflect the importance of the subject matter.
• •Focus on Equipping and Empowering: Frame copy around how the resources help users to grow, understand, teach, and live out their faith. Use action-oriented language that speaks to the practical application of the materials (e.g., "Learn to share," "Equip your small group," "Deepen your understanding").
• •Be Consistent Across All Platforms: Ensure that the brand voice—serious, purposeful, biblically rooted, and equipping—is consistently applied across the website, social media channels, email communications, and any other marketing materials. This builds recognition and trust.

Social Perception

Trusted Resource Provider, Theologically Conservative/Evangelical, Focus on Practical Ministry, Intellectually Engaging, Australian Origin, Global Reach, Valued by Church Leaders and Laypeople, Some Criticism

Copy Examples

• •Headline: Deepen Your Roots in God's Word. Equip Your Discipleship Journey. Body: Explore our comprehensive range of Bible studies and resources, faithfully crafted to help you grow in Christ and empower you to make disciples. Partner with us in the Great Commission.
• •Headline: Beyond Sunday: Living Out the Gospel Every Day. Body: Matthias Media provides practical, biblically-grounded tools to help you understand, live, and share your faith effectively in every sphere of life. Start your journey to impactful Christian living today.
• •Headline: Is Your Ministry Bearing Fruit? Resources for Gospel Growth. Body: Discover resources like 'The Trellis and the Vine' that challenge and equip church leaders and members to focus on genuine, Christ-centered disciple-making. Let's build God's kingdom together.
• •Headline: Unwavering Truth for a Changing World. Stand Firm in Your Faith. Body: In a world of shifting values, find resources rooted in the unchanging truth of Scripture. Matthias Media is committed to providing materials that affirm biblical convictions and strengthen your walk with the Lord.
• •Headline: Equip the Next Generation of Disciples. Resources for Youth and Family Ministry. Body: Invest in the spiritual growth of children and young people with our carefully developed, gospel-centered materials. Because nurturing faith from a young age matters for eternity.