Brand Tone

Professional, Adventurous, Expert, Results-Oriented, Friendly & Personable

Brand Values

• •Quality & Excellence: Delivering stunning images, epic pictures, and flawless service. Pride in high-quality prints.
• •Professionalism: Emphasized in service delivery, client interaction, and experience.
• •Creativity & Vision: Transforming ideas into compelling content.
• •Reliability & Precision: Handling every stage of the process with precision and offering fast turnaround times.
• •Impact & Growth: Passionate about helping clients' brands grow and showcasing them to the right audience.
• •Versatility: Covering various photography needs from commercial and landscape to prints and social media content.

Best Practices

• •Lead with Professionalism: Always use clear, concise language. Ensure grammar and spelling are impeccable. Maintain a respectful and expert tone, even in more casual social media interactions.
• •Emphasize Quality and Expertise: Highlight the high standards, technical skill, and experience behind the work. Use words like "expert," "precision," "stunning," "premium," and "compelling" to reinforce this.
• •Infuse Adventure and Aspiration: Where appropriate, use evocative language that conveys the excitement, beauty, and challenging nature of the shoots (e.g., "untamed beauty," "extraordinary," "epic journey," "breathtaking").
• •Focus on Client Value and Impact: Clearly articulate the benefits for clients – whether it's growing their brand, capturing lasting memories with fine art, or creating impactful marketing materials. Use phrases like "real impact," "elevate your brand," "drives results."
• •Maintain Visual-Verbal Congruence: Ensure the copy directly reflects the style and subject matter of the photography. If the image is dramatic and adventurous, the copy should echo that feeling. If it's a sleek commercial shot, the copy should be polished and benefit-driven.

Social Perception

High-end, professional photography service delivering exceptional quality images. Talented, experienced, and reliable photographer. Visually stunning, capturing dramatic and beautiful scenes. Strong association with adventure and high-profile projects.

Copy Examples

• •Witness the raw power of the Dorset coast, captured with precision and passion. Bring the untamed beauty of this moment into your space. Limited edition prints available now. #LandscapePhotography #DorsetCoast #FineArtPrints #MattHardyPhotography #Adventure
• •Fueling brands with visuals that speak volumes. We're proud to have partnered with [Brand Name] to create compelling content that drives real impact. See how Matt Hardy Photography can elevate your brand's story. #CommercialPhotography #BrandStorytelling #ContentCreation #ProfessionalPhotographer #ResultsDriven
• •Venturing into the wild to capture the extraordinary. Every image tells a story of adventure and dedication. What story does your brand want to tell? Let's create something epic. #ExpeditionPhotography #AdventureVisuals #Storytelling #MattHardyPhoto #ProPhotographerUK
• •Beyond the Lens: Crafting Powerful Visual Narratives. Matt Hardy Photography delivers expert commercial and landscape imagery that resonates and inspires. Let's bring your vision to life. #UKPhotographer #CommercialShoots #HighEndPrints #VisualContent
• •Stop blending in. Start standing out. Matt Hardy Photography provides bespoke visual content that captures attention and communicates your brand's unique value. From dynamic commercial shoots to breathtaking landscapes for your marketing – we deliver excellence. Enquire today for a consultation. #VisualMarketing #BrandImpact #ProfessionalImagery #ContentThatConverts #MattHardyMedia