Brand Tone

Friendly, Approachable, Empowering, Positive, Clear, Objective, Trustworthy, Secure, Quality-focused

Brand Values

• •Customer-centricity
• •Happiness and Self-Esteem
• •Quality and Fair Price
• •Simplicity, Clarity, and Objectivity
• •Innovation and Convenience

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., Friendly, Empowering, Sophisticated, Clear), and create a "Do/Don't" list for word choices and phrasing to ensure everyone writing for the brand is aligned.
• •Use language that resonates with her aspirations and needs.
• •Highlight Values Subtly: Weave brand values like quality, empowerment, and customer happiness into product descriptions, social media posts, and even customer service interactions, rather than just stating them plainly.
• •Maintain Consistency Across All Channels: Whether it's the website, Instagram, Facebook, or email, the tone should feel like it's coming from the same brand personality.
• •Listen and Adapt (while staying true to core values): Pay attention to customer feedback and how they talk about the brand.

Social Perception

Accessible due to online purchasing and free nationwide shipping; Trustworthy due to secure payment and clear policies.

Copy Examples

• •"Discover timeless elegance and quality that empowers you every day."
• •#HumanizedService #MatifeCares
• •#MatifeValues #EmpoweringWomen #FashionWithPurpose
• •"Our value is to put ourselves in our client's place, listening to them, bringing confidence and improvements, through their feedbacks."
• •"To be a reference brand for making quality products available to customers at a fair price."