Brand Tone

Approachable and Friendly, Informative and Educational, Passionate and Community-Oriented, Quality-Focused, Modern and Versatile

Brand Values

• •Quality
• •Tradition & Authenticity
• •Customer Experience & Satisfaction
• •Community
• •Accessibility & Education
• •Eco-Friendliness

Best Practices

• •Know Your Audience, Speak Their Language: Address "matelovers" and those new to mate with language that resonates with their level of experience and passion. Use Chilean Spanish colloquialisms where appropriate for social media to enhance approachability (as seen on TikTok).
• •Highlight Quality and Craftsmanship: Consistently use terms that convey the quality of materials, origin of products, and artisanal nature of some items (e.g., "100% artesanal," "genuine leather," "premium yerba").
• •Be a Helpful Guide: Incorporate informative and educational elements naturally into product descriptions, blog posts (if any in the future), and social media. Explain the benefits of different mate types, materials, or preparation methods.
• •Foster Community and Sharing: Encourage user-generated content, ask questions, and use inclusive language that makes customers feel part of the Mates.cl community.
• •Maintain Visual and Verbal Consistency: Ensure that the friendly, quality-conscious, and passionate tone is reflected not just in website copy but across all social media posts, video scripts, and customer service interactions. Match the visual aesthetic (clean, product-focused, lifestyle) with the verbal messaging.

Social Perception

Positive Customer Feedback, Reliable Source for Mate Products, Engaged with the Mate Culture, Personal Touch

Copy Examples

• •Headline: Your Perfect Mate Moment Starts Here. Body: Discover the tradition and flavor of authentic yerba mate. At Mates.cl, we bring you the finest selection of mates, bombillas, and accessories so you can enjoy a unique experience with every sip. Quality that feels, tradition that endures. CTA: Explore Our Collections.
• •Headline: New to Mate? We'll Guide You! Body: Taking your first steps into the world of mate? Fantastic! Check out our "Learn About Mate" section for easy tips and find the perfect beginner-friendly kit. Plus, our community of #Matelovers is always here to share their wisdom! CTA: Learn More & Shop Kits.
• •Headline: The Art of Sharing: Quality Mates for Every Occasion. Body: From a quiet morning ritual to a lively gathering with friends, our range of handcrafted mates and premium yerbas are here to elevate every moment. Imported directly from the heart of mate culture. CTA: Find Your Ideal Mate.
• •Headline: Personalize Your Tradition: Laser Engraved Mates. Body: Make your mate truly yours or give an unforgettable gift. Our laser engraving service adds a unique touch to our high-quality mates. Durable, stylish, and full of meaning. CTA: Customize Yours Today!
• •Headline: More Than a Drink, It's a Lifestyle. #MatesCL Body: Join the Mates.cl family and share your passion! We offer everything you need, from durable thermos to stylish matero bags, all made with quality and a touch of eco-friendly love. What are you waiting for to live the mate experience? CTA: Shop Now & Share Your #MatesCL Moment.