Brand Tone

Direct & Informative (Product-focused), with a touch of aspiration for fitness achievement.

Brand Values

• •Quality
• •Performance & Achievement
• •Health & Healthy Habits
• •Innovation
• •Customer Satisfaction & Support
• •Honesty
• •Loyalty
• •Empathy
• •Responsibility
• •Collaboration
• •Excellence

Best Practices

• •Emphasize Quality and Performance: Consistently use keywords like "premium," "high-quality," "innovation," "performance," and "results" when describing products and their benefits, reinforcing brand values.
• •Stay True to Core Values in All Communications: Ensure that all copy reflects Allfit's stated values of honesty, quality, excellence, support for healthy habits, and customer focus.
• •Showcase Textile Technology: Highlight the innovative aspects of Allfit's textile technology in apparel descriptions to differentiate from competitors.
• •Focus on Performance Benefits: Frame products in terms of how they help customers achieve maximum performance and satisfaction in sports and fitness.
• •Incorporate Value-Driven Language: Use terms related to honesty, loyalty, empathy, responsibility and collaboration to build trust and connection with customers.

Social Perception

A brand that is perceived as providing high-quality, innovative products that help customers achieve their fitness goals, built on a foundation of trust and strong values.

Copy Examples

• •PREMIUM quality supplements for peak performance.
• •Experience advanced textile technology in our performance apparel.
• •Our quality is a symbol of trust.
• •Achieve your maximum sporting potential with Allfit.
• •Allfit: Supporting your journey to healthy habits and peak performance.