Brand Tone

Aspirational, Healthy, Serene, and Educational.

Brand Values

• •Quality & Purity
• •Health & Wellness
• •Tradition & Authenticity
• •Mindfulness & Ritual
• •Sustainability
• •Community
• •Natural Living

Best Practices

• •Emphasize Benefits, Not Just Features: stone-ground for a smoother taste and richer nutrient profile, giving you a more enjoyable and beneficial experience.
• •Use Sensory and Evocative Language: Words like vibrant, smooth, creamy, serene, calm, focused, energized help the customer imagine the experience.
• •Maintain an Educational Stance: Briefly explain the why behind matcha's benefits or preparation.
• •Incorporate Lifestyle and Aspiration: Connect matcha consumption with desired states like mindfulness, productivity, health, and calm. Use visuals and language that reflect this aspirational lifestyle.
• •Be Consistent Across Platforms, with Nuance: adapt the delivery slightly for each platform. For example, TikTok can be more playful and visual with less text, while blog posts can be more in-depth and educational.

Social Perception

Premium Quality, Health-Conscious Choice, Aesthetically Pleasing, Trustworthy & Informative, Enjoyable Ritual

Copy Examples

• •Headline: Elevate Your Mornings. Discover Pure Calm & Lasting Energy. Body: Swap the jitters for a smooth, sustained lift with our Organic Ceremonial Grade Matcha from Uji, Japan. Cultivate focus and embrace a moment of serenity, one vibrant sip at a time. Your daily ritual awaits. CTA: Explore Our Matcha Collection
• •Headline: The Art of Matcha. The Science of Wellbeing. Body: More than just a tea, our matcha is a centuries-old tradition, packed with antioxidants and L-theanine for calm alertness. Learn the ritual, taste the purity, and feel the difference. CTA: Learn About Matcha Benefits
• •Headline: Your Daily Dose of Green Goodness. Body: Fuel your body and mind the natural way. Matcha & Co offers 100% organic, stone-ground matcha, delivering unparalleled flavor and a wealth of health benefits. From vibrant lattes to powerful smoothies, make every sip count. CTA: Shop Organic Matcha
• •Headline: Find Your Focus. Naturally. Body: In a world of distractions, find your center with Matcha & Co. Our premium matcha promotes mental clarity and calm, sustained energy without the crash. It’s your partner for productivity and peace. CTA: Discover Matcha for Focus
• •Headline: From Uji, With Love. To Your Cup, With Purpose. Body: Experience the authentic taste of Japan. Our matcha is carefully sourced and traditionally ground to preserve its exceptional quality and potent nutrients. Taste the tradition, feel the vitality. CTA: Meet Our Matcha