Brand Tone

Focus on conveying trust, quality, and customer satisfaction. Aim for a tone that is informative, reassuring, and subtly enthusiastic.

Brand Values

• •Quality
• •Customer Satisfaction
• •Enrichment of Lives
• •Reliability
• •Trust

Best Practices

• •Define a clear brand voice and style guide, considering target audience and product positioning.
• •Focus on benefits and solutions rather than just product features, highlighting 'quality products, delighted consumers, enriched lives'.
• •Monitor online reviews and social media mentions to understand and address customer perceptions.
• •Use storytelling to connect with the audience and convey brand values related to quality and consumer satisfaction.
• •Maintain consistency in messaging across all platforms, including website, social media, and product packaging.

Social Perception

The brand aims to be perceived as a provider of high-quality food products (like instant full cream milk powder) that enrich consumers' lives. The focus is on building trust through quality and reliability.

Copy Examples

• •LULA: Quality you can taste, enriching lives with every sip.
• •Experience the LULA difference: Premium full cream milk powder for a happier, healthier you.
• •Our commitment: Delivering quality products and delightful experiences to our consumers.
• •From our family to yours, LULA: Quality and tradition in every package.
• •Discover the joy of LULA: Enriched lives, one delicious product at a time.