Brand Tone

Artisanal & Passionate, Bohemian & Elegant, Personal & Friendly, Inspired & Storytelling, Sunny & Joyful

Brand Values

• •Individuality & Uniqueness
• •Handmade Craftsmanship & Quality
• •Sustainability & Natural Materials
• •Beauty & Confidence
• •Customer Connection & Service

Best Practices

• •Embrace Storytelling: Weave narratives around the inspiration behind designs, the craftsmanship process, or the lifestyle the brand embodies. This reinforces the "Inspired" and "Artisanal" aspects of the tone.
• •Use Warm, Evocative Language: Incorporate words that evoke sunshine, joy, the Mediterranean, and the feeling of unique, handcrafted items (e.g., "sun-kissed," "vibrant," "hand-shaped," "heartfelt"). This aligns with the "Sunny," "Joyful," and "Passionate" elements of the tone.
• •Highlight "Handmade" and "Unique": Consistently emphasize that products are crafted by hand, often one-of-a-kind, and designed for individuality. This reinforces the "Artisanal" and "Bohemian" values.
• •Speak Directly and Personally to the Customer: Use "you" and "your" to create a connection. Frame copy around how the products will make the customer feel (e.g., "feel beautiful and confident"). This supports the "Personal & Friendly" tone.
• •Maintain a Balance of Elegance and Bohemian Flair: Ensure the language reflects both the "easy elegance" and the "bohemian" spirit. Avoid overly formal or, conversely, overly slangy language. Strive for a sophisticated yet free-spirited voice.

Social Perception

Highly Positive Customer Feedback, Appreciation for Product Quality and Design, Valued for Uniqueness and Handmade Nature, Positive Interaction with the Designer/Team, Seen as a Go-To for Bohemian and Unique Style

Copy Examples

• •Headline (Website/Social Media): Maslinda Designs: Wear Your Story. Handcrafted espadrilles and bags, inspired by the Mediterranean spirit and made with love, just for you.
• •Product Description (Kilim Bag): Unleash your inner bohemian spirit with our one-of-a-kind Kilim Bag. Each thread tells a story, handcrafted with passion from vibrant, upcycled textiles. More than just a bag, it's a piece of art that carries your essentials with effortless elegance and a touch of Greek sunshine.
• •Instagram Post: Feel the sun on your skin and the sand between your toes, wherever you are. ✨ Our new collection of handmade espadrilles is here to bring a touch of Aegean magic to your everyday. Crafted for comfort, designed for individuality. Which pair speaks to your soul? #MaslindaDesigns #HandmadeWithLove #BohoStyle #GreekDesign #SustainableFashion
• •About Us Snippet: At Maslinda Designs, we believe true beauty lies in individuality. That's why Fani Vogiatzi lovingly creates each piece by hand, blending minimal aesthetics with bohemian charm. We pour our hearts into crafting accessories that not only look beautiful but make *you* feel authentically, wonderfully yourself. Discover sustainable style, designed in Greece.
• •Email Subject Line for New Collection: Just Landed: Your Next Treasure from Maslinda Designs ☀️