Brand Tone

Problem-solving, Reassuring, Convenient, Time-saving, Caring, Empathetic, Quality-focused, Luxurious, Innovative, and Modern

Brand Values

• •Innovation
• •Convenience
• •Quality
• •Customer Satisfaction
• •Accessibility
• •Value for Money

Best Practices

• •Focus on the "Why": Always tie back to the core problem Marylehome solves – the hassle of changing traditional sheets – and the relief their product provides.
• •Emphasize Ease and Speed: Use words like "effortless," "seconds," "quick," "simple," and "no more struggling" to reinforce the convenience.
• •Highlight Quality and Comfort: Mention the fabric (100% cotton, sateen weave, 300 thread count) and the resulting "silky," "soft," and "luxurious" feel.
• •Speak to Specific Needs: Acknowledge how the product benefits different groups, such as busy individuals, parents, the elderly, or those with physical limitations like arthritis.
• •Maintain a Helpful and Understanding Voice: Position the brand as a thoughtful innovator that understands and addresses a common frustration with a practical and high-quality solution.

Social Perception

The brand is perceived as providing a practical solution to a common household annoyance, known for good quality, and innovative design.

Copy Examples

• •Tired of wrestling with your mattress every laundry day? Discover the Marylehome Easy Bed Sheet – zip on, zip off, and reclaim your time (and your sanity!).
• •Experience the difference of effortless bedding. Our innovative zip-up sheets mean fresh, crisp bedding in seconds, not minutes. Luxury comfort meets ultimate convenience.
• •For those with busy lives or a little less mobility, Marylehome offers a simpler way to a beautiful bed. Finally, changing sheets is no longer a chore.
• •Indulge in the silky softness of our 300-thread-count cotton sateen sheets. With Marylehome, premium quality and smart design go hand-in-hand for your dreamiest sleep.
• •Join the bedding revolution! Marylehome's zip-up fitted sheets are changing the way the UK makes its beds. Easy, elegant, and oh-so-comfortable.