Brand Tone

Caring & Nurturing, Educational & Informative, Trustworthy & Authentic, Passionate & Sincere, Holistic & Natural

Brand Values

• •Holistic Well-being
• •Natural & Organic Ingredients
• •Handmade Quality & Potency
• •Safety & Efficacy
• •Customer Care & Trust
• •Education & Empowerment

Best Practices

• •Emphasize "Holistic" and "Natural": Consistently use terms like "holistic," "natural," "plant-based," "organic" (where applicable), and "chemical-free" to reinforce the core brand identity.
• •Maintain a Caring and Empathetic Voice: Write as if you are genuinely concerned for the customer's well-being. Use comforting, supportive, and understanding language, especially when addressing health concerns.
• •Educate and Inform: Share knowledge about aromatherapy, ingredients, and their benefits. Position the brand as a trusted source of information, not just a seller of products.
• •Highlight Quality and Craftsmanship: Regularly mention that products are "handmade with love," "in small batches," use "GC/MS tested essential oils," and are formulated by a "certified aromatherapist" to underscore quality and trustworthiness.
• •Show, Don't Just Tell, Through Stories and Testimonials: Use customer experiences and the founder's journey to illustrate the brand's values and the products' efficacy. This builds authenticity and connection.

Social Perception

Highly Positive, Trusted Source, Effective for Various Concerns, Appreciation for the Founder, Safe and Gentle

Copy Examples

• •Feeling overwhelmed? Our Anxiety Relief Roll-On is lovingly handmade with a soothing blend of Melissa and Bergamot essential oils, designed to calm agitated emotions and bring a moment of peace to your busy day. Pure, plant-based support for your mind and spirit. ✨ #MartiScrub #HolisticHealing #AnxietyRelief #HandmadeWithLove #NaturalWellness
• •Did you know? Aromatherapy isn't just about pleasant scents; it's a powerful, natural way to support your body's innate healing capabilities. At MartiScrub, we harness the therapeutic properties of GC/MS tested essential oils to create blends that work in harmony with you. Learn more about the science and art of aromatherapy on our blog! #MartiScrub #AromatherapyEducation #NaturalHealth #PlantPower #HolisticLifestyle
• •We're so grateful for Lani's kind words about our Avocado Night Cream! 👉 'It is vital to my family's health to only purchase products that are safe, healthy and reliable. Martiscrub exceeds our expectations in every way!' Experiences like these inspire us every day to continue crafting pure, effective aromatherapy for you and your loved ones. 💚 #MartiScrubLove #CustomerTestimonial #NaturalSkincare #SafeIngredients #HandmadeCare
• •Tired of harsh chemicals? Your skin deserves the gentle touch of nature. MartiScrub offers a premium array of holistic aromatherapy products, handmade with organic ingredients to address concerns from stress to skin issues, naturally. Discover the difference. Shop our collection today! #MartiScrub #ChemicalFree #OrganicSkincare #HolisticAromatherapy #NaturallyEffective
• •From a heartfelt Christmas gift to a beloved range of holistic remedies – MartiScrub was born from a passion for nature's healing power. Our founder, certified aromatherapist Martina Steege, pours her knowledge and intuition into every handmade batch, ensuring you receive the freshest, most potent aromatherapy for your well-being. That's the MartiScrub promise. 🌿 #MartiScrubStory #FounderPassion #HolisticWellness #CertifiedAromatherapist #MadeWithCare