Brand Tone

Empowering, Luxurious yet Attainable, Authentic, Community-Focused, Classic with an Edge

Brand Values

• •Excellence & Quality
• •Beauty & Intentional Design
• •Community & Connection
• •Sustainability & Social Responsibility
• •Empowerment & Authenticity
• •Growth & Evolution

Best Practices

• •Embrace the "Fearless, Fabulous, Authentic" Mantra: Ensure all copy, from product descriptions to social media captions, reflects the core mission of empowering the wearer. Use strong, positive, and uplifting language.
• •Balance Luxury with Practicality: Highlight both the premium quality and design ("heirloom-quality," "elevated," "sophisticated") and the everyday wearability and durability ("water-resistant," "tarnish-free," "for any occasion").
• •Weave in the Founder's Story & Passion Authentically: Where appropriate, subtly connect the brand's journey and Marrin's passion to the products. This builds authenticity and a personal connection with the audience.
• •Foster Community Through Inclusive Language: Use terms like "our #costellobabe community" and language that invites engagement and makes customers feel part of something special. Highlight how the jewelry acts as "conversation pieces."
• •Consistently Communicate Core Values: Regularly reinforce the brand's commitment to excellence, quality craftsmanship, intentional design, sustainability, and community impact in your messaging. This builds trust and resonates with value-driven consumers.

Social Perception

High-Quality & Durable, Stylish & Unique, Trustworthy & Reputable, Founder-Driven & Inspiring, Ethical & Conscious

Copy Examples

• •Instagram Post (Image: Woman confidently wearing a statement necklace): "Unleash your inner fabulous. Our pieces aren't just jewelry; they're your daily armor of confidence. Crafted to last, designed to empower. #MarrinCostello #FearlessFabulous #LuxuryForEveryday"
• •Website Banner (Image: Collection of delicate gold pieces): "Timeless Elegance, Modern Edge. Discover heirloom-quality jewelry designed for your life, your style, your story. Hypoallergenic, water-resistant, and consciously crafted. [Shop Now]"
• •Email Subject Line: "More Than Sparkle: Jewelry That Empowers You" Email Body Snippet: "At Marrin Costello, we believe true luxury lies in feeling authentically yourself. Each piece is designed with intention, crafted with excellence, and made to accompany you on your unique journey. Feel beautiful, feel powerful, every single day."
• •Facebook Ad (Carousel showing different ways to style a versatile piece): "From boardroom chic to weekend glam, your Marrin Costello piece is the constant. We design for the woman who does it all and deserves jewelry that keeps up. Sustainable luxury that shines as bright as you do. [Explore Versatility]"
• •Product Description Snippet (for a signature piece): "Meet the [Piece Name] – where sophisticated design meets enduring quality. More than an accessory, it's a statement of your strength and style. Crafted with hypoallergenic, water-resistant materials because your sparkle should never fade. Ethically sourced, beautifully made."