Brand Tone

Elegant, Empowering, Story-Oriented, Sophisticated, Friendly

Brand Values

• •Elegance & Sophistication
• •Authenticity & Self-Expression
• •Empowerment of Women
• •Quality
• •Celebrating Unique Beauty
• •Connection & Storytelling

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Marqueza's tone (Elegant, Empowering, Sophisticated, Friendly, Story-Oriented) with examples of "do's and don'ts" for language, sentence structure, and vocabulary. This should be shared with anyone creating content.
• •Focus on "Her" Story: Consistently frame copy around the customer – her aspirations, her strength, her unique beauty, and how Marqueza jewelry helps her express that. Use "you" and "your" frequently to make it personal.
• •Emphasize Emotional Benefits Over Just Features: While mentioning "Prata 925" or "18k Gold Plated" is important for quality, focus more on how the jewelry makes the wearer *feel* (e.g., confident, elegant, empowered, unique).
• •Weave in the Values: Ensure that the core values (elegance, authenticity, empowerment, quality, unique beauty, storytelling) are subtly or explicitly present in most communications. For instance, instead of just saying "New Necklace," try "A New Chapter of Elegance: The [Name] Necklace."
• •Maintain Visual and Textual Harmony: Ensure the sophistication and elegance of the visuals (photography, videography) are matched by the language used in captions, descriptions, and ads. The tone should feel like a natural extension of the brand's aesthetic. On platforms like TikTok, this means finding a balance between platform-native trends and the brand's core elegance.

Social Perception

A provider of beautiful, high-quality, and meaningful jewelry for modern women, appreciated for aesthetics and promotions.

Copy Examples

• •Headline: Marqueza: Adorn Your Strength. Discover jewelry that speaks your story. Body: More than just silver and gold, each Marqueza piece is a whisper of elegance, a statement of your unique power. Find the jewel that reflects your authentic self. Call to Action: Explore the Collection & Express Yourself.
• •Instagram Caption (with a picture of a woman confidently wearing a necklace): Elegance isn't just worn, it's embodied. ✨ Our [Necklace Name] in Sterling 925, a delicate touch for your everyday brilliance. How does your Marqueza piece empower you? Share your story below! #MarquezaJoias #MyMarquezaStory #EleganceRedefined #FemininePower Call to Action: Tap to Shop Your Sparkle.
• •Product Description Snippet (for a new arrival): Introducing the 'Aurora' Earrings: Crafted with the modern woman in mind, these 18k gold-plated hoops dance with light, just like your unshakeable spirit. Let them be a reminder of your inner radiance and the beautiful narratives you weave every day. Call to Action: Be the First to Shine – Shop Aurora.
• •Email Subject Line: Unlock Your Inner Marqueza: Stories in Silver & Gold Email Body Snippet: At Marqueza, we believe jewelry is a personal art form – a way to celebrate your journey, your strength, your unique elegance. Discover pieces designed not just to adorn, but to resonate with the incredible woman you are. Call to Action: Find Your Signature Storyteller.
• •TikTok Video Concept Caption: From a simple sketch to a symbol of your story ✨ Behind the scenes at Marqueza, where elegance meets heartfelt craftsmanship. What story will your next piece tell? #MarquezaBrazil #JewelryDesign #StorytellingJewelry #MadeForYou #UniqueElegance Visual: Fast-paced video showing the design process, close-ups of crafting, and finally, a model wearing the piece.