Brand Tone

Friendly, accessible, and solution-oriented. A tone that inspires creativity and empowers customers to easily transform their spaces.

Brand Values

• •Accessibility
• •Innovation
• •DIY Empowerment
• •Aesthetic Enhancement
• •Affordability

Best Practices

• •Emphasize ease of use and DIY-friendliness in all copy.
• •Address potential durability concerns proactively, highlighting benefits for specific use cases (e.g., accent walls, temporary installations).
• •Use aspirational language focusing on home improvement and aesthetic enhancement.
• •Incorporate user-generated content (photos, reviews) to build trust and showcase real-world applications.
• •Offer clear and concise installation instructions and support resources.

Social Perception

Innovative, affordable, and stylish home improvement solution. Perceived as a brand that empowers creativity and provides accessible luxury.

Copy Examples

• •"Transform your space in minutes with our easy-to-install adhesive marble!"
• •"Get the luxurious look of marble without the cost and hassle!"
• •"The perfect DIY solution for renters and homeowners alike!"
• •"Create a stunning accent wall with our range of beautiful marble designs."
• •"Upgrade your home decor effortlessly with our premium adhesive coverings."