Brand Tone

Informative & Expert, Passionate & Community-Focused, Trustworthy & Established, Environmentally Conscious & Innovative, Direct & Sales-Oriented

Brand Values

• •Quality & Performance
• •Sustainability & Environmental Responsibility
• •Innovation
• •American Made & Family Owned
• •Customer Support & Shaper Focus

Best Practices

• •Prioritize Sustainability Storytelling: Consistently weave in the narrative of recyclability, recycled content (Enviro-Foam), and the Waste to Waves initiative. Use phrases like "eco-friendly," "sustainable surf," "reduce your impact."
• •Emphasize Quality and Innovation: Use strong, confident language when describing the foam's technical benefits – fusion, durability, performance, lightweight. Highlight the unique molding process.
• •Maintain a Connection to the Surf Community: Use authentic surf terminology and address shapers and surfers directly. Foster a sense of belonging with calls to action like "Join The Epoxy Army."
• •Reinforce Heritage and Trust: Subtly remind the audience of the brand's long history, family ownership, and "Made in USA" credentials to build and maintain trust.
• •Be Transparent and Informative: Clearly explain the differences and benefits of various foam types. Provide educational content (like their YouTube videos) to position Marko Foam as an expert resource.

Social Perception

Positive & Respected, Leader in Sustainability, High-Quality Product, Innovative

Copy Examples

• •Headline: Ride the Future. Responsibly. Body: Marko Foam Blanks: Decades of American-made innovation poured into every 100% recyclable EPS core. Shape a better board, for a better ocean. #YourCoreMatters
• •Headline: Feel the Fusion. Unleash Performance. Body: It's not just EPS, it's Marko Foam. Our unique molding process delivers unparalleled bead fusion for stronger, lighter, and more responsive boards that last.
• •Headline: Join the Movement: Sustainable Surfing Starts Here. Body: With our Enviro-Foam, featuring 25% recycled content, you're not just choosing a blank, you're choosing a cleaner lineup. Make a difference with every wave.
• •Headline: Crafted by Our Family, For Yours. Since 1961. Body: Three generations of passion and expertise go into every Marko Foam Blank. Trust the core that's built on American quality and a love for the ride.
• •Headline: Don't Just Shape a Board. Shape the Industry. Body: Partner with the leader in eco-friendly EPS technology. Marko Foam provides the premium, sustainable blanks you need to innovate and inspire. Easy to buy, easy to sell, easy on the planet.