Brand Tone

Introspective and Expressive, Provocative and Avant-Garde, Accessible and Inclusive, Resilient and Hopeful, Direct and Personal

Brand Values

• •Authenticity and Self-Expression
• •Resilience and Healing
• •Accessibility of Art
• •Legacy and Contribution
• •Innovation

Best Practices

• •Embrace Vulnerability and Authenticity: Share the artist's story and the emotional depth behind the art. Use language that reflects raw human expression, resilience, and hope.
• •Highlight the "Why": Connect the art to its purpose – self-expression, healing, making art accessible, leaving a legacy. This adds meaning beyond the aesthetic.
• •Use Evocative and Sensory Language: Describe the art not just visually, but in terms of the feelings and thoughts it aims to provoke (e.g., "alien vistas," "razor's edge of reality," "poetry and narratives in visual form").
• •Maintain a Balance of Provocative and Hopeful: While the art is "edgy" and explores difficult themes, ensure the underlying message of resilience, hope, and the "willingness to keep moving" comes through.
• •Be Direct and Clear, Especially in Calls to Action and Policies: While the art is abstract, the communication about purchasing, policies (like the no-return policy), and the artist's intent should be straightforward and transparent, reflecting the directness seen in his microblog and business accreditation.

Social Perception

Respected Artist, Advocate for Art as Therapy, Innovative, Provider of Unique, Thought-Provoking Art, Reliable

Copy Examples

• •Headline: Beyond the Canvas: Art That Speaks Your Truth. Body: Mark Humes Gallery offers more than just abstract art; it's a journey into the heart of human experience. Discover digital masterpieces born from resilience, designed to provoke thought and stir the soul. Own a piece of a story. Call to Action: Explore the Collections.
• •Headline: The New Face of Abstract: Edgy. Provocative. Unforgettable. Body: Step into the world of Mark Humes, where digital art transcends boundaries. Each piece is a conversation starter, a bold expression of an artist who turned trauma into a testament of hope. Call to Action: Discover Art That Dares.
• •Headline: From Inner Demons to Digital Dreams. Body: Mark Humes translates the complexities of the human spirit—loss, hope, resilience—into vibrant, digital narratives. Experience art that’s not just seen, but felt deeply. Call to Action: Find Your Connection.
• •Headline: Art for Everyone: A Legacy in Every Pixel. Body: Believing art should be accessible to all, Mark Humes shares his unique vision through stunning digital prints and art books. Own a piece of art that’s both profound and approachable. Call to Action: Bring Home a Masterpiece.
• •Headline: Where Chaos Finds Form: The Meditative Power of Abstract. Body: "I explore that which has been gained and lost within the mania of my mind..." Each artwork by Mark Humes is a journey of self-expression, offering a unique perspective on life's raw emotions. Discover the therapeutic beauty in his digital creations. Call to Action: View the Gallery.