Brand Tone

Artistic, Experienced, Nurturing, and Positive.

Brand Values

• •Artistry & Exclusivity: Creating 'exclusive and enchanting floral arrangements' by a designer.
• •Experience & Expertise: Leveraging over 20 years in floral design.
• •Quality & Excellence: 'always committed to offering excellence in services, based on honesty, responsibility, professionalism and honoring the trust of our customers.' The course promises 'Complete Online Course with Excellence in Permanent Flowers.'
• •Joy & Well-being: Products are intended to 'bring joy, positive vibrations and a lot of happiness.'
• •Empowerment & Education (through courses): Providing opportunities for others to learn and potentially profit from floral art.
• •Customer Focus: 'We prioritize our email customers, subscribe to our Newsletter and receive our promotions.' 'Feel at home, this store was made with a lot of love for you!'

Best Practices

• •Develop a Brand Voice Chart: Create a document that explicitly defines the brand's personality traits (e.g., Artistic, Experienced, Nurturing, Positive), corresponding tones, 'do's and don'ts' for language, and specific vocabulary to use or avoid. Share this with anyone creating content.
• •Emphasize Storytelling Around Artistry and Experience: Consistently weave in Sara Santos's journey, her 20+ years of experience, and the artistic process behind the arrangements and courses. This reinforces expertise and the 'handcrafted' value.
• •Focus on Benefits, Not Just Features: While mentioning materials or course modules is important, always tie them back to the emotional and practical benefits for the customer – lasting beauty, joy, positive atmosphere, creative fulfillment, or financial opportunity.
• •Maintain a Positive and Welcoming Language: Use uplifting and encouraging words. Phrases like 'bring joy,' 'positive vibrations,' 'enchanting,' 'transform your life,' 'feel at home' should be recurrent. Avoid overly technical jargon unless explaining specific techniques in a course context, where it should still be accessible.
• •Consistency Across All Channels: Ensure the tone used on the website, product descriptions, social media (YouTube, TikTok, etc.), email marketing, and course materials is aligned. Whether it's Sara speaking in a video or a product description, the underlying feeling should be recognizably 'Marketflor.' Regularly audit content across platforms.

Social Perception

Perceived as a specialized online shop for permanent floral arrangements and decor, with a personal touch from designer Sara Santos. The product range includes arrangements, individual flowers, and home decor items. She is positioned as an experienced floral designer and an educator in the field of artificial floral arrangements. Her course aims to be comprehensive, covering technical aspects and business potential.

Copy Examples

• •Headline for New Collection: Bloom Endlessly: Discover Sara Santos' new collection of permanent florals, crafted with 20 years of artistry to bring lasting joy to your space.
• •Product Description Snippet: Each petal, each leaf, is chosen with an artist's eye. This exclusive [Product Name] arrangement isn't just decor; it's a handcrafted piece of happiness, designed by Sara Santos to uplift your home for years to come.
• •Social Media Post (promoting a course): Ready to turn your passion for flowers into something more? Join Sara Santos in her online course and learn the art and business of permanent floral design. Let's nurture your talent and watch your creativity flourish! #FloralArt #SaraSantosDesignFloral #CreateAndEarn
• •Email Newsletter Subject: A Touch of Everlasting Beauty ✨ + A Special Gift Inside! Body Snippet: At Marketflor, we believe in the power of flowers to transform a house into a home. Designed with love and decades of experience by Sara Santos, our permanent arrangements are here to bring you daily joy. Feel the positive vibrations!
• •About Us Snippet: More than just an online store, Marketflor is an atelier born from over two decades of passion for floral art. Sara Santos, our designer, pours her expertise and heart into every creation, hoping to bring a little more beauty and joy into your life. Welcome to our family.