Brand Tone

friendly, accessible, and value-oriented

Brand Values

• •Affordability/Value for Money
• •Quality
• •Customer Satisfaction/Service
• •Variety/One-Stop Shop
• •Accessibility
• •Innovation/Trendy Products

Best Practices

• •Emphasize Value Consistently: Always highlight the affordability and great deals. Use phrases like 'unbeatable prices,' 'budget-friendly,' 'save more,' and 'great value.'
• •Maintain a Friendly and Approachable Voice: Use conversational language, contractions (e.g., 'it's,' 'you'll'), and occasional exclamation points to convey enthusiasm. Address the customer directly.
• •Showcase Variety and Convenience: Regularly mention the wide range of products available and the ease of shopping (both online and in physical stores). Phrases like 'everything you need,' 'one-stop shop,' and 'shop with ease' can be used.
• •Focus on the Positive Customer Experience: Highlight the joy of discovery, the satisfaction of finding a good deal, and how the products can enhance their lifestyle or home. Words like 'love,' 'happy,' 'transform,' and 'enjoy' can be effective.
• •Keep it Visually Engaging (where applicable): On social media and the website, use bright, appealing visuals of the products. Accompany text with relevant emojis to enhance the friendly and accessible tone.

Social Perception

go-to destination for affordable and trendy products, particularly for home decor, kitchen items, and gifts. They are seen as a brand that offers good value and a wide selection.

Copy Examples

• •Unlock a world of style without breaking the bank! ✨ Discover trendy home decor and everyday essentials at Market99 – your happy place for happy prices.
• •Why pay more? 🤔 Get everything you need, from kitchen gadgets to cute gifts, all at Market99's unbelievable prices. Shop smart, live stylishly!
• •Transform your home into a haven! 🏡 Explore our huge range of quality products at prices that will make you smile. Visit Market99 online or in-store today!
• •Life's better with a bargain! 😉 Find amazing deals on home essentials, toys, and so much more at Market99. Your one-stop shop for affordable joy!
• •Don't just decorate, *Market99-decorate*! 🎉 Get the latest trends and quality essentials for every room, all while keeping your budget happy. What will you discover today?