Brand Tone

Friendly, Approachable, Enthusiastic, Passionate, Helpful, Customer-Oriented, Trendy, Current, Celebratory

Brand Values

• •Personalization and Uniqueness
• •Quality Craftsmanship
• •Customer Satisfaction
• •Creativity and Design
• •Supporting Small Business

Best Practices

• •Define and Document Your Tone: Clearly outline the characteristics of your brand's voice (e.g., Friendly, Enthusiastic, Helpful, Trendy, Celebratory). Create a simple style guide with "do's and don'ts" and examples for anyone writing copy.
• •Know Your Audience: Understand who you're talking to on each platform. While the core tone remains consistent, you might slightly adjust the emphasis (e.g., more emojis and trending slang on TikTok, slightly more descriptive on the website).
• •Use "We" and "You" Actively: Foster a personal connection by using "we" to represent the brand and directly addressing the customer as "you." This makes the communication feel more like a conversation.
• •Showcase Enthusiasm Authentically: Let your passion for your products and for making customers happy shine through. Use positive language, exclamation points (judiciously), and emojis where appropriate for the platform. Avoid overly corporate or stiff language.
• •Be Consistent Across All Channels: Whether it's a product description, a social media caption, an email newsletter, or a response to a customer query, the underlying friendly and enthusiastic tone should be recognizable as Marked N Made. Regularly review content across platforms to ensure alignment.

Social Perception

Positive Customer Perception, Engaged Online Community, Trusted Seller on Etsy, Seen as a Go-To for Personalized Gifts

Copy Examples

• •✨ NEW ALERT! ✨ Obsessed is an understatement! Check out our latest [Theme Name, e.g., Enchanted Forest] engraved tumbler – ready to make your daily sips magical! 😍 Personalize yours today and let us craft something special, just for you! Link in bio to shop! #MarkedNMade #CustomTumbler #PersonalizedGifts #NewDesign #MustHave
• •Make this [Occasion, e.g., Mother's Day] unforgettable! 💖 Spoil them with a one-of-a-kind, personalized gift from Marked N Made. From custom cutting boards for the family chef to beautifully engraved keepsakes, we'll help you mark the moment. Shop our curated collection now and give a gift they'll cherish forever! #GiftIdeas #PersonalizedForYou #ShopSmall #[Occasion]Gifts
• •(Showcasing a glowing customer review over a video of the product being made/packaged) We LOVE making your moments special! 🥰 Just received this amazing feedback: '[Quote a snippet of a positive review]!' It makes our day to know you adore your Marked N Made treasures. What can we create for YOU? Let us know in the comments! 👇 #CustomerLove #HappyMail #HandmadeWithLove #EtsySeller #PersonalizedGifts
• •Unleash your inner artist! 🎨 Join us for a fun and friendly [Workshop Type, e.g., Craft & Paint] workshop at Marked N Made! Perfect for a creative outing with friends or a unique date idea. Spaces are limited – grab your spot and let's make something beautiful together! Details & booking in our events tab! #DIYWorkshop #CraftNight #RoanokeVA #MarkedNMadeEvents #GetCreative
• •Welcome to Marked N Made, where we believe every gift tells a story! We're passionate about creating high-quality, personalized treasures that you and your loved ones will cherish. From custom engravings that capture a special memory to unique items that shout 'this is SO you!', we're here to help you 'Make It Yours'. Thanks for supporting our small business dream!