Brand Tone

Inspired and Evocative, Passionate and Appreciative (of Nature/Marine Life), Artistic and Descriptive, Accessible and Welcoming

Brand Values

• •Celebration of Nature's Beauty: A core value is showcasing and celebrating the beauty, diversity, and mystery of marine life and the ocean.
• •Evoking Positive Emotion: The art aims to bring joy, a sense of adventure, and wonder to the observer.
• •Connection with the Natural World: The brand values art as a means to connect people with the underwater world and nature.
• •Originality and Artistry: The emphasis is on original artwork and the artist's unique perspective and skill in capturing marine life.
• •Inspiration: Drawing inspiration from travel and the natural environment is highlighted.

Best Practices

• •Immerse in Oceanic Language: Consistently use evocative and descriptive words related to the sea, marine life, and the feelings they inspire (e.g., mesmerizing, vibrant, serene, adventure, wonder, deep blue, sun-dappled).
• •Emphasize Originality and Artistic Passion: Always highlight that the artworks are original creations born from a genuine love and inspiration from the ocean. Share the artist's connection to the subject.
• •Maintain a Tone of Wonder and Joy: Ensure the copy conveys a sense of awe, joy, and appreciation for the natural world, inviting the audience to share in that feeling.
• •Be Descriptive and Sensory: Help the audience visualize and feel the artwork by describing colors, textures, and the depicted scenes in a vivid manner.
• •Foster Connection: Encourage interaction by inviting questions, sharing behind-the-scenes glimpses (as mentioned for the mailing list), and making the artist approachable. Frame art as a way to connect with nature.

Social Perception

The intended perception is that of a dedicated artist passionate about marine life, creating beautiful and evocative original artworks. The brand aims to be perceived as a source of high-quality, nature-inspired art that can enhance a living space and foster a connection with the ocean.

Copy Examples

• •Instagram Post (Image: Close-up of a vibrant coral painting): Dive into a world of color. ✨ Our latest original painting captures the intricate beauty of a coral reef, bringing the ocean's vibrant energy right into your home. Let the sea's magic transform your space. #MarineArt #OceanInspired #SValentiArt #OriginalPainting #UnderwaterWorld
• •Website Banner Text: S Valenti Art: Where the Ocean's Soul Meets the Canvas. Discover Original Marine Paintings that Inspire Awe and Adventure.
• •Email Subject Line (for new collection): New Waves of Wonder 🌊 Explore Fresh Original Marine Art from S Valenti!
• •Product Description Snippet (for a painting of a whale): Experience the majestic tranquility of the deep. This original oil painting captures the gentle giant of the ocean, rendered with a passion for nature's grandeur. A statement piece that speaks of freedom and the profound beauty of marine life.
• •Blog Post Title Idea: Beyond the Blue: The Stories and Inspirations Behind My Latest Seascape Collection.