Tono de Marca

Evocative & Introspective, Personal & Authentic, Passionate, Sophisticated yet Accessible

Valores de Marca

• •Artistic Expression & Originality
• •Emotional Connection
• •Quality & Craftsmanship
• •Storytelling
• •Growth & Exploration

Mejores Prácticas

• •Develop a Brand Voice Guide: Even a simple one detailing key adjectives for your tone (e.g., evocative, personal, passionate, sophisticated), preferred vocabulary, and things to avoid (e.g., overly casual slang, hype-filled language).
• •Speak from the Artist's Perspective (Use "I" and "My"): Especially for a solo artist brand, using a first-person narrative builds authenticity and a direct connection with the audience.
• •Focus on Emotion and Story: Instead of just describing the physical aspects of the art, delve into the inspiration, the process, the emotions embedded, and the stories they tell. Ask questions to encourage engagement.
• •Maintain Visual-Textual Harmony: Ensure the copy's tone matches the feeling and style of the artwork it accompanies. A dramatic, moody painting shouldn't have lighthearted, flippant copy, and vice-versa.
• •Be Consistent Across All Platforms: Whether it's an Instagram caption, a website bio, an email, or a product description, the core tone and values should shine through consistently. This builds a recognizable and trustworthy brand identity.

Percepción Social

Appreciation for Aesthetics, Connection with the Artist, Seen as Talented and Unique, Collector Interest, Inspirational

Ejemplos de Copy

• •Instagram Post (New Artwork Reveal): Lost in the hues of 'Whispers of the Subconscious' - my latest piece. This one felt like a journey inward, exploring the quiet spaces where dreams and reality blur. I poured a lot of myself into these layers, hoping it speaks to a part of you too. What do you feel when you look at it? Share your thoughts below. #MarinaEerrieArt #NewPainting #ContemporaryArt #EmotionalArt #ArtCollector
• •Website 'About' Page Snippet: From a young age, the canvas has been my confidant, a space where unspoken emotions find their voice in color and form. My work is an exploration of the human spirit, its resilience, its fragility, and its infinite capacity for connection. Each brushstroke is a word in a larger story, inviting you to pause, reflect, and find a piece of your own narrative within the image.
• •Product Description (Print): Bring the serene energy of 'Ephemeral Light' into your space. This museum-quality giclée print captures every intricate detail and subtle color shift of the original painting. A piece designed not just to adorn a wall, but to evoke a sense of calm and wonder, day after day. Limited edition, signed by the artist.
• •Email Newsletter Subject Line (Exhibition Announcement): You're Invited: Experience the Unveiling of My New Collection, 'Inner Landscapes'. Body Snippet: I'm thrilled to share that my new solo exhibition, 'Inner Landscapes,' is opening next month! It's a deeply personal collection that I've been nurturing for over a year, and I can't wait to share these new stories with you.
• •Social Media Ad (Targeting Art Lovers): Seeking art that speaks to your soul? Discover the evocative world of Marina Eerrie. Original paintings and fine art prints that explore the depths of emotion and the beauty of human connection. Find the piece that resonates with you. [Link to Shop]